Unleashing the Power of eCommerce Analytics with GA4
Google Analytics 4 (GA4) is set to replace Universal Analytics on July 1, 2023. Here's what eCommerce companies need to know to be...
The Finch Blog
Google Analytics 4 (GA4) is set to replace Universal Analytics on July 1, 2023. Here's what eCommerce companies need to know to be...
Marketers love segmentation, but not all segments are created equal. Here's why segmenting for margins is a bad idea for...
How to migrate your eCommerce tracking to GA4. Learn how to setup and maintain your important eCommerce reports, events, and...
AI is creeping into all areas of online life. That includes eCommerce marketing. Here's how marketers can adapt and win in the...
The key to success in Amazon advertising is to continually measure campaigns for success in Marketing Efficiency Ratio, Conversion...
CAC (customer acquisition cost) & CLV (customer lifetime value) are key parts of the eCommerce growth puzzle. Here's how to put...
By optimizing your Amazon listings for search (SEO), you can increase organic visibility, drive more sales, and ultimately grow...
We are happy to announce that Finch has achieved 2023 Premier Partner status in the Google Partners program.
Drew Himel, CEO of Fireside Digital, shared with us his top 7 tips for improving Conversion Rate Optimization in eCommerce.
Cart abandonment is a significant problem for eCommerce businesses, but with these strategies, it's possible to reduce abandonment...
We love to share our thoughts and expertise on the world of eCommerce. Sign up here to be notified when we release new content.