A Quick Guide to Understanding the Value of Your Paid Marketing Efforts

Download “The Basics and Value of Incrementality and Attribution for eCommerce” ebook and learn everything you need to know to:

  • Give your boss a definitive “yes!” when asked if digital marketing is driving revenue
  • Optimize and prove the value of your eCommerce paid marketing efforts
  •  Understand why incrementality matters for digital marketers and how to test it
  • Use attribution to better understand where to invest your ad spend and where to pull it back


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