© FINCH - Advertising Management

1215 Wilmington Ave #150

Salt Lake City, UT 84106

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DETAILS

COVID-19 has changed everything. On one hand, consumers are spending less. On the other, they’re spending more of what they do spend online. For eCommerce sellers that brings both challenges and opportunities that will impact the holiday shopping season like never before.

Surveys have already shown that:

  • Shoppers don’t plan to spend less this year than in 2019*

  • 66% of shoppers plan to spend more of their holiday dollars online in 20201

  • 62% of shoppers intend to buy more of their stocking stuffers and last-minute gifts online**



OUR SPEAKERS

Sherri Healy

Agency Development Manager, Google

Sherri is an agency development manager at Google where she focuses on strategic growth and development with Premier Google Partners, like Finch. Before joining Google, Sheri launched and built her career working for traditional media clients with a heavy digital focus. She enjoys helping customers reach and exceed business objectives using Google's robust product suite. Outside of work, Sherri is a lover of sharks (the animal), an avid retail therapy enthusiast, and a YouTube junkie.

About FINCH

Finch partners with brands and manufacturers to drive successful, scalable, cost-effective digital advertising across Google, Bing, Amazon, and DSPs. Finch provides a unique combination of the Finch eCommerce marketing platform and expert, strategic consulting. The Finch software platform empowers companies with integrated campaign management and optimization for search, shopping, and display; cross-channel insights reporting; and built-in collaboration and workflow management with direct access to Finch customer success managers (CSMs). Finch CSMs work with clients to identify and set goals, develop strategy, drive performance, and monitor and evaluate success metrics.

What does that mean to you?

Learn in our conference what the 2020 holiday shopping season might look like and how to maximize your sales. Discover how COVID-19 might affect consumer behavior. Learn how to prepare for Prime Day, Singles’ Day, Black Friday, Cyber Monday, and the entire holiday season. And get tips on maximizing the effectiveness of your display advertising efforts during this unusual holiday season.


What does that mean to you?

Learn in our conference what the 2020 holiday shopping season might look like and how to maximize your sales. Discover how COVID-19 might affect consumer behavior. Learn how to prepare for Prime Day, Singles’ Day, Black Friday, Cyber Monday, and the entire holiday season. And get tips on maximizing the effectiveness of your display advertising efforts during this unusual holiday season.

Navigating the eComm Holiday Season During COVID-19 
A Virtual Conference with FINCH and Google

Finch partners with brands and manufacturers to drive successful, scalable, cost-effective digital advertising across Google, Bing, Amazon, and DSPs. Finch provides a unique combination of the Finch eCommerce marketing platform and expert, strategic consulting. The Finch software platform empowers companies with integrated campaign management and optimization for search, shopping, and display; cross-channel insights reporting; and built-in collaboration and workflow management with direct access to Finch customer success managers (CSMs). Finch CSMs work with clients to identify and set goals, develop strategy, drive performance, and monitor and evaluate success metrics.

About FINCH

OUR HOST

Michelle Roberts

VP of Key Accounts, Finch

Michelle joined Finch as a director. And after successfully guiding the Finch Client Success team, she became its vice president a decade ago. Michelle excels in developing key eCommerce revenue growth strategies for Finch’s enterprise clients. With her and her team’s strategic insights, Finch clients regularly double or triple their online businesses. When not working, Michelle enjoys long-distance running and drives Subaru factory rally cars at top speeds.

Michelle joined Finch as a director. And after successfully guiding the Finch Client Success team. Michelle excels in developing key eCommerce revenue growth strategies for Finch’s enterprise clients. With her and her team’s strategic insights, Finch clients regularly double or triple their online businesses. When not working, Michelle enjoys long-distance running and drives Subaru factory rally cars at top speeds.

Jeremiah Haas

eCommerce Product Specialist, Finch

Jeremiah has made his career as a digital marketing pro for more than seven years. That expertise has made him an integral part of the Finch team for more than three years. He leads the growth and strategy of Finch's Amazon and shopping solutions for Finch and has introduced innovations for Amazon in the Finch Platform. When not immersed in digital marketing, Jeremiah is passionate about sports, travel, and music.

Ciara Nass

Account Director, Finch

Ciara has an impressive history as a digital marketer. She’s worked at Google, in agencies, as well as a freelance digital expert. She’s been with Finch for two years and provides expertise in performance analysis and strategy for Finch clients. When not strategizing for Finch clients, Ciara loves to travel, cook, play tennis, and do yoga.

Peter Kilkenny

Director of Display, Finch

As an experienced display ad campaign professional, Peter has developed the core strategy behind Finch’s display offering, which maximizes Finch clients’ revenue generation at the top of the funnel. Peter manages a team of display experts located worldwide who drive global, regional, and local campaigns that generate targeted growth for clients around the globe. When not at work, Peter takes time for Rugby, photography, and travel.

* “Retailers Get Ready: Survey Shows COVID-19 Impact Hasn’t Disrupted Consumer Holiday Shopping Plans” MarTech Series, July 8, 2020, https://martechseries.com/mobile/mobile-marketing/e-commerce-and-mobile-commerce/retailers-get-ready-survey-shows-covid-19-impact-hasnt-disrupted-consumer-holiday-shopping-plans/

** “Voxware Survey Finds COVID-19’s Impact on Consumer Holiday Shopping Behaviors Will Strain Distribution Operations,” Businesswire, June 25, 2020, https://www.businesswire.com/news/home/20200625005040/en/Voxware-Survey-Finds-COVID-19%E2%80%99s-Impact-Consumer-Holiday

Google was founded in September 1998. Since then, it’s grown to offer a wide range of popular products and platforms, such as Search, Maps, Ads, Gmail, Android, Chrome, Google Cloud, and YouTube to businesses and consumers worldwide. Today, it employs more than 120,000 employees around the globe. It is part of Alphabet, which became its parent holding company in 2015.

About 

Will the Pandemic Impact Christmas 2020 Ecommerce Sales?

Sherri Healy, Agency Development Manager, Google

Sherri takes you through what Google sees in its data in terms of recent trends in user behavior and the impact on various industries this holiday season. What does search volume indicate? What trends are on the horizon? Which verticals will benefit from those trends? Sherri tells you in her session. She also highlights the potential for and importance of this year’s holiday season.

Get Ready for Q4: Your Toolbox for More Holiday Sales 

Jeremiah Haas, eCommerce Product Specialist, Finch

With retail stores limited because of the COVID-19 pandemic, Q4 is expected to deliver the highest online retail revenue ever. Through Prime Day, Singles’ Day, Black Friday, Cyber Monday, and the entire holiday season, Q4 offers huge opportunities for eCommerce sellers. To help you have a successful holiday season, Jeremiah takes you through a week-by-week guide to prepare for Q4, including a structured timeline and actionable best practices.

Black Friday Deep Dive

Ciara Nass, Account Director, Finch

Ciara walks you through preparing your business for Black Friday during COVID-19. She looks at last year’s performance data to help you get your website ready with strategies for digital product marketing, display, search, and shopping. She also covers bidding and budget tips, shares the ultimate Black Week prep checklist, and what to do after Black Week is over.

Effective Display Advertising for Seasonal Peaks 

Peter Kilkenny, Director of Display, Finch

Peter shares how to effectively use display ads for large-scale shopping events and maximum holiday success. He covers the key elements to consider before, during, and after events whether you run awareness or performance campaigns, and how far ahead of the holiday season you want to have your strategy defined

Q&A

Michelle Roberts, all speakers, and the audience

AGENDA

OUR SPEAKERS

Sherri Healy

Agency Development Manager, Google

Sherri is an agency development manager at Google where she focuses on strategic growth and development with Premier Google Partners, like Finch. Before joining Google, Sheri launched and built her career working for traditional media clients with a heavy digital focus. She enjoys helping customers reach and exceed business objectives using Google's robust product suite. Outside of work, Sherri is a lover of sharks (the animal), an avid retail therapy enthusiast, and a YouTube junkie.

Jeremiah Haas

eCommerce Product Specialist, Finch

Jeremiah has made his career as a digital marketing pro for more than seven years. That expertise has made him an integral part of the Finch team for more than three years. He leads the growth and strategy of Finch's Amazon and shopping solutions for Finch and has introduced innovations for Amazon in the Finch Platform. When not immersed in digital marketing, Jeremiah is passionate about sports, travel, and music.

Peter Kilkenny

Director of Display, Finch

As an experienced display ad campaign professional, Peter has developed the core strategy behind Finch’s display offering, which maximizes Finch clients’ revenue generation at the top of the funnel. Peter manages a team of display experts located worldwide who drive global, regional, and local campaigns that generate targeted growth for clients around the globe. When not at work, Peter takes time for Rugby, photography, and travel.

Ciara Nass

Account Director, Finch

Ciara has an impressive history as a digital marketer. She’s worked at Google, in agencies, as well as a freelance digital expert. She’s been with Finch for two years and provides expertise in performance analysis and strategy for Finch clients. When not strategizing for Finch clients, Ciara loves to travel, cook, play tennis, and do yoga.

About FINCH

Finch partners with brands and manufacturers to drive successful, scalable, cost-effective digital advertising across Google, Bing, Amazon, and DSPs. Finch provides a unique combination of the Finch eCommerce marketing platform and expert, strategic consulting. The Finch software platform empowers companies with integrated campaign management and optimization for search, shopping, and display; cross-channel insights reporting; and built-in collaboration and workflow management with direct access to Finch customer success managers (CSMs). Finch CSMs work with clients to identify and set goals, develop strategy, drive performance, and monitor and evaluate success metrics.

Google was founded in September 1998. Since then, it’s grown to offer a wide range of popular products and platforms, such as Search, Maps, Ads, Gmail, Android, Chrome, Google Cloud, and YouTube to businesses and consumers worldwide. Today, it employs more than 120,000 employees around the globe. It is part of Alphabet, which became its parent holding company in 2015.

About 

Finch partners with brands and manufacturers to drive successful, scalable, cost-effective digital advertising across Google, Bing, Amazon, and DSPs. Finch provides a unique combination of the Finch eCommerce marketing platform and expert, strategic consulting. The Finch software platform empowers companies with integrated campaign management and optimization for search, shopping, and display; cross-channel insights reporting; and built-in collaboration and workflow management with direct access to Finch customer success managers (CSMs). Finch CSMs work with clients to identify and set goals, develop strategy, drive performance, and monitor and evaluate success metrics. 

About FINCH

Google was founded in September 1998. Since then, it’s grown to offer a wide range of popular products and platforms, such as Search, Maps, Ads, Gmail, Android, Chrome, Google Cloud, and YouTube to businesses and consumers worldwide. Today, it employs more than 120,000 employees around the globe. It is part of Alphabet, which became its parent holding company in 2015.

About 

OUR HOST

Michelle Roberts

VP of Key Accounts US/APAC, Finch

Michelle joined Finch as a director. And after successfully guiding the Finch Client Success team. Michelle excels in developing key eCommerce revenue growth strategies for Finch’s enterprise clients. With her and her team’s strategic insights, Finch clients regularly double or triple their online businesses. When not working, Michelle enjoys long-distance running and drives Subaru factory rally cars at top speeds.

Will the Pandemic Impact Christmas 2020 Ecommerce Sales?

Sherri Healy, Agency Development Manager, Google

Sherri takes you through what Google sees in its data in terms of recent trends in user behavior and the impact on various industries this holiday season. What does search volume indicate? What trends are on the horizon? Which verticals will benefit from those trends? Sherri tells you in her session. She also highlights the potential for and importance of this year’s holiday season.

Get Ready for Q4: Your Toolbox for More Holiday Sales 

Jeremiah Haas, eCommerce Product Specialist, Finch

With retail stores limited because of the COVID-19 pandemic, Q4 is expected to deliver the highest online retail revenue ever. Through Prime Day, Singles’ Day, Black Friday, Cyber Monday, and the entire holiday season, Q4 offers huge opportunities for eCommerce sellers. To help you have a successful holiday season, Jeremiah takes you through a week-by-week guide to prepare for Q4, including a structured timeline and actionable best practices.

Black Friday Deep Dive

Ciara Ness, Account Director, Finch

Ciara walks you through preparing your business for Black Friday during COVID-19. She looks at last year’s performance data to help you get your website ready with strategies for digital product marketing, display, search, and shopping. She also covers bidding and budget tips, shares the ultimate Black Week prep checklist, and what to do after Black Week is over.

Effective Display Advertising for Seasonal Peaks 

Peter Kilkenny, Director of Display, Finch

Peter shares how to effectively use display ads for large-scale shopping events and maximum holiday success. He covers the key elements to consider before, during, and after events whether you run awareness or performance campaigns, and how far ahead of the holiday season you want to have your strategy defined

Q&A

Michelle Roberts, all speakers, and the audience