Finch
1215 Wilmington Ave #150
Salt Lake City, UT 84106
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SUMMARY
Picking the right key performance indicators (KPIs) for paid advertising success in eCommerce is harder than ever. It’s even harder if you sell multiple SKUs and advertise on multiple platforms.
How do you know which KPIs let you truly scale and drive growth? And with more and more competition online, do your 2020 KPIs still work in 2021?
Join Finch for the Rethinking eCommerce KPIs in 2021 webinar and find out why it may be time to take a new look at your KPIs. Discover:
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OUR SPEAKERS
Sherri Healy
Agency Development Manager, Google
Sherri is an agency development manager at Google where she focuses on strategic growth and development with Premier Google Partners, like Finch. Before joining Google, Sheri launched and built her career working for traditional media clients with a heavy digital focus. She enjoys helping customers reach and exceed business objectives using Google's robust product suite. Outside of work, Sherri is a lover of sharks (the animal), an avid retail therapy enthusiast, and a YouTube junkie.
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About FINCH
Finch partners with brands and manufacturers to drive successful, scalable, cost-effective digital advertising across Google, Bing, Amazon, and DSPs. Finch provides a unique combination of the Finch eCommerce marketing platform and expert, strategic consulting. The Finch software platform empowers companies with integrated campaign management and optimization for search, shopping, and display; cross-channel insights reporting; and built-in collaboration and workflow management with direct access to Finch customer success managers (CSMs). Finch CSMs work with clients to identify and set goals, develop strategy, drive performance, and monitor and evaluate success metrics.
Finch Webinar
Rethinking eCommerce KPIs in 2021
Finch partners with brands and manufacturers to drive successful, scalable, cost-effective digital advertising across Google, Bing, Amazon, and DSPs. Finch provides a unique combination of the Finch eCommerce marketing platform and expert, strategic consulting. The Finch software platform empowers companies with integrated campaign management and optimization for search, shopping, and display; cross-channel insights reporting; and built-in collaboration and workflow management with direct access to Finch customer success managers (CSMs). Finch CSMs work with clients to identify and set goals, develop strategy, drive performance, and monitor and evaluate success metrics.
About FINCH
February 3, 2021
10 AM (GMT+1)
30-45 mins
eCommerce brands and manufacturers and digital advertising professionals
OUR HOST
Michelle Roberts
VP of Key Accounts, Finch
Michelle joined Finch as a director. And after successfully guiding the Finch Client Success team, she became its vice president a decade ago. Michelle excels in developing key eCommerce revenue growth strategies for Finch’s enterprise clients. With her and her team’s strategic insights, Finch clients regularly double or triple their online businesses. When not working, Michelle enjoys long-distance running and drives Subaru factory rally cars at top speeds.
Michelle joined Finch as a director. And after successfully guiding the Finch Client Success team. Michelle excels in developing key eCommerce revenue growth strategies for Finch’s enterprise clients. With her and her team’s strategic insights, Finch clients regularly double or triple their online businesses. When not working, Michelle enjoys long-distance running and drives Subaru factory rally cars at top speeds.
Jeremiah Haas
eCommerce Product Specialist, Finch
Jeremiah has made his career as a digital marketing pro for more than seven years. That expertise has made him an integral part of the Finch team for more than three years. He leads the growth and strategy of Finch's Amazon and shopping solutions for Finch and has introduced innovations for Amazon in the Finch Platform. When not immersed in digital marketing, Jeremiah is passionate about sports, travel, and music.
Ciara Nass
Account Director, Finch
Ciara has an impressive history as a digital marketer. She’s worked at Google, in agencies, as well as a freelance digital expert. She’s been with Finch for two years and provides expertise in performance analysis and strategy for Finch clients. When not strategizing for Finch clients, Ciara loves to travel, cook, play tennis, and do yoga.
Peter Kilkenny
Director of Display, Finch
As an experienced display ad campaign professional, Peter has developed the core strategy behind Finch’s display offering, which maximizes Finch clients’ revenue generation at the top of the funnel. Peter manages a team of display experts located worldwide who drive global, regional, and local campaigns that generate targeted growth for clients around the globe. When not at work, Peter takes time for Rugby, photography, and travel.
Google was founded in September 1998. Since then, it’s grown to offer a wide range of popular products and platforms, such as Search, Maps, Ads, Gmail, Android, Chrome, Google Cloud, and YouTube to businesses and consumers worldwide. Today, it employs more than 120,000 employees around the globe. It is part of Alphabet, which became its parent holding company in 2015.
About
ABOUT THE SPEAKER
Devrin Carlson-Smith
Chief Strategy Officer, FINCH
Devrin has built businesses and teams at the leading-edge of emerging technologies for more than 25 years. He’s an expert in digital strategy and execution, SaaS, conversational UI, and AI. When he’s not creating growth strategies for Finch and Finch clients, you can find Devrin outside with his family and/or colleagues.
Devrin Carlson-Smith
Chief Strategy Officer, FINCH
Devrin has built businesses and teams at the leading-edge of emerging technologies for more than 25 years. He’s an expert in digital strategy and execution, SaaS, conversational UI, and AI. When he’s not creating growth strategies for Finch and Finch clients, you can find Devrin outside with his family and/or colleagues.
Devrin Carlson-Smith
Chief Strategy Officer, FINCH
Nadine Ritchie
Digital Marketing Executive, Christies Direct
Nadine brings her passion for marketing to her executive role over digital marketing at Christies Direct. In her almost two years with Christies Direct, Nadine has been instrumental in shaping a strong digital marketing growth strategy for the company. She is the recipient of a CIM Award for Excellence and a Marketing Excellence Award.
Ciara Nass
Account Director, Finch
Ciara has an impressive history as a digital marketer. She’s worked at Google, in agencies, as well as a freelance digital expert. She’s been with Finch for two years and provides expertise in performance analysis and strategy for Finch clients. When not strategizing for Finch clients, Ciara loves to travel, cook, play tennis, and do yoga.
About FINCH
Finch partners with brands and manufacturers to drive successful, scalable, cost-effective digital advertising across Google, Bing, Amazon, and DSPs. Finch does that with a unique combination of the Finch eCommerce marketing platform and expert, strategic consulting.
The Finch Advertising Management Platform is software that manages, automates, and optimizes campaigns for paid search and shopping across Google, Microsoft, Amazon, and display networks. Finch is also a Google Premier Partner that develops the most effective digital growth strategies for businesses across the globe.
- Finch Optimization provides campaign management and optimization for search, shopping, and display. It uses historical and ongoing conversion data at a granular level to execute, automate, and optimize campaigns to meet customers’ unique business and performance goals.
- Finch Insights reporting consolidates data from multiple campaigns and platforms to provide actionable reports and transparency into campaign performance.
- Finch Collaboration is a purpose-driven workflow management engine for digital marketing built into the Finch Platform that enables customers and their Finch customer success manager (CSM) to align on — and accomplish — how they grow and scale digital efforts.
Finch clients also work directly with a Finch customer success manager who provides strategic guidance and expertise to help grow the client’s businesses.
IRP Commerce provides the leading ecommerce platform that’s focused on customer sales, margins, and profits. IRP Commerce suite of products includes:
- IRP Shopper — a powerful, global shopping platform.
- IRP Insights Terminal — a data first, intelligence-led analytics suite.
- IRP Marketing Cloud — a set of modules that provides instant access to more than 40 Google Shopping feeds and a highly configurable, automated keyword feed management tool that includes:
About
Finch partners with brands and manufacturers to drive successful, scalable, cost-effective digital advertising across Google, Bing, Amazon, and DSPs. Finch provides a unique combination of the Finch eCommerce marketing platform and expert, strategic consulting. The Finch software platform empowers companies with integrated campaign management and optimization for search, shopping, and display; cross-channel insights reporting; and built-in collaboration and workflow management with direct access to Finch customer success managers (CSMs). Finch CSMs work with clients to identify and set goals, develop strategy, drive performance, and monitor and evaluate success metrics.
ABOUT FINCH
Google was founded in September 1998. Since then, it’s grown to offer a wide range of popular products and platforms, such as Search, Maps, Ads, Gmail, Android, Chrome, Google Cloud, and YouTube to businesses and consumers worldwide. Today, it employs more than 120,000 employees around the globe. It is part of Alphabet, which became its parent holding company in 2015.
About
- Why monitoring KPIs is complicated in today’s eCommerce landscape
- Why you shouldn’t let Google or Amazon dictate you which KPIs to use
- How the right digital marketing KPIs increase efficiency
- The biggest mistakes marketers make with KPIs
Christies Direct is a leading global supplier of dog grooming products, established in 1992 by Colin Christie. It generates a significant percentage of its revenue through its online presence at www.christiesdirect.com.
About
AT A GLANCE:
Date:
Time:
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Audience:
February 3, 2021
10 a.m. MT (convert time zone)
30–45 minutes
Digital advertising professionals for eCommerce brands and manufacturers
- IRP Feed Manager that provides instant access to more than 40 Google Shopping channels that are ready to use and internationally configured.
- IRP Advanced PPC Manager that lets PPC agencies leverage the power of the IRP ecommerce platform’s direct access to customer product data to create dynamic keyword feeds. It works in conjunction with the IRP Profit Feed to track the profitability of a product and determine where to target marketing spend.
The IRP ecommerce Platform core products include IRP Shopper, IRP Insights Terminal, IRP Insights App, IRP Administration, IRP Marketing Cloud, IRP Feed Manager, IRP Advanced PPC Manager, and IRP Email Manager.
Copyright © 2020 Finch, LLC. All rights reserved.
Finch Webinar
Rethinking eCommerce KPIs in 2021
ABOUT FINCH
Finch partners with brands and manufacturers to drive successful, scalable, cost-effective digital advertising across Google, Bing, Amazon, and DSPs. Finch provides a unique combination of the Finch eCommerce marketing platform and expert, strategic consulting. The Finch software platform empowers companies with integrated campaign management and optimization for search, shopping, and display; cross-channel insights reporting; and built-in collaboration and workflow management with direct access to Finch customer success managers (CSMs). Finch CSMs work with clients to identify and set goals, develop strategy, drive performance, and monitor and evaluate success metrics.