How purpose-built software to plan, execute and manage eCommerce growth became the recipe for Springlane’s success.
Before partnering with Finch, Springlane’s busy staff of foodies churned out an impressive and speedy promotional schedule (as well as some truly excellent recipes). But their lack of time and in-house resources meant their eCommerce growth was put on the back burner.
Springlane needed access to high-level data, comparative analysis, and a means to manage their already complex advertising initiatives quickly and efficiently.
To fully leverage their existing advertising channels like Google and Microsoft Advertising and enter new marketplaces, Springlane needed unique, “outside the box” strategies. Basically, they needed their own eCommerce test kitchen - that’s where Finch came in.
- Establish Long Term Growth Plan
- Optimize Channel Strategy
- Gain Visibility Into All Data
- Gain eCommerce Expertise
- Manage Complex Advertising Setup
- Access a detailed, data-driven growth plan
- Streamline custom workflows for team productivity
- Get a deep dive into all reporting and analytics
- Leverage Finch expertise
- Stay agile with campaign decisions backed by real-time data and bolstered by Finch’s expert analysis.
From day one, they were able to increase team productivity and communication (while minimizing lengthy email chains and inbox overload.) Access to Finch’s international team of experts and domain strategists allowed them to create a custom and nuanced growth strategy that pushed the boundaries of each platform.
Access to transparent, birds-eye reporting data meant Springlane’s team was able to see their progress, test campaign efficacy, and replicate their wins across channels. With Finch, this fast moving team of cooking innovators was able to bring their brand to a larger audience, secure new markets, all while increasing team productivity.
Recipe for Success with Custom Growth Plan
Data-Driven Decision Making with Birds-Eye View Insights
Efficient and Transparent Team Workflows