Avery Zweckform surpassed their revenue goals by taking control of their eCommerce growth with purpose-built tools and extended domain expertise.
Before partnering with Finch, Avery Zweckform had a common eCommerce approach: agency outsourcing with low transparency and limited channel footprint (Google Search and Display only). However, Avery Zweckform was striving for more control of their eCommerce strategy and data.
To realize their competitive goals of expanding their channel presence, Avery Zweckform was looking for a solution to support their in-house team and to expand domain expertise into new channels (such as Amazon & Facebook) without increasing company resources.
- Control Growth Strategy
- Extend Channel Footprint
- Back Up In-House Team
- Access Transparent Data
- Gain Visibility Into Workflows
- Access their customized growth plan with data-integrated objectives and tasks aligned with established growth goals.
- Manage and communicate with their team, maintain project objectives, and assign tasks.
- Review customized reporting with multi-channel dashboards, various campaign types, and regional data that is customizable for granular product insights and top-level overviews.
Finch’s in-housing solution allowed Avery Zweckform to regain control and ownership of their growth, backed by Finch’s Client Success Managers, Product specialists, and custom growth roadmaps informed by Avery Zweckform’s vast product expertise.
The success of the Finch and Avery Zweckform partnership has 3 key components:
2018 - 2021