Bjorn Espenes was featured again as a guest blogger on Certified Knowledge, a website covering PPC and other online marketing topics. This time he tackled the topic of how Cost per Acquisition is the wrong cost model for eCommerce sites and how tracking the value of each conversion is essential to your success.
If there is only one click to be had per search on Google, then what are you willing to do to get that click? Whatever it takes? Or are you just hopeful that what you are doing now will work out?