The FINCH platform offers full-funnel optimization and automation, orchestrating the entire buyer’s journey. Utilizing the entire FINCH platform creates an exponentially-growing funnel. Display audiences and campaign data inform both Search and Shopping, ensuring optimal communication throughout the entire marketing funnel. The FINCH platform captures data from each conversion and builds similar audiences, offering unprecedented results and scale.
The Finch software utilizes your historical campaign data,
automates all manual lever-pulling, and optimizes to reach your goals.
We've paved the road for search innovation. The FINCH platform offers paid search automation. It defines and restructures your campaign architecture and optimizes the goals you want to achieve. By identifying the keywords your buyers use, the platform updates each match type. It then automatically updates every converting search term to an exact match keyword. Additionally, the platform consistently monitors bids, making necessary adjustments to reach your business goals.
The FINCH platform expands your market in Google Shopping and other shopping networks. By optimizing with SKU-level targeting, your products appear in front of the right customer at the optimal buying time. By automating your daily tasks with the FINCH platform, you’ll save time and scale your account for long term success.
The FINCH platform links “top-of-funnel” Display tactics with “bottom-of-funnel” Search & Shopping data sets to offer 100% campaign transparency. The platform provides insights into your Display campaigns' effectiveness. It offers an optimized funnel performance built with accurate audience profiles. The platform continuously pushes your campaigns to adapt from its learning/optimization cycle.
The FINCH platform leverages Prime membership data from Amazon to optimize for keywords and ads hosted on the Amazon network. It automates Amazon Ads Account Management, ensuring your sponsored products and product display ads show to the right customer at optimal times throughout the sales funnel.