Finch finds that clients benefit most from Search Remarketing - known as Remarketing Lists for Search Ads or RLSA. This is for Search or Shopping. The Finch team will work to create or confirm specific remarketing audiences based on client's individual website structure or business needs. The Finch system will automatically manage a modifier for each ad group to get the best possible results per remarketing audience.
Finch will support Dynamic Remarketing for Shopping to help boost the ROI on Shopping.
Finch will occasionally support separate remarketing search campaigns or display remarketing campaigns based on client need. Typically the ROI doesn't support the client's cost of sales goal.