Growth Predictability Calculator

Calculate your ROAS & predict your new user growth.

Average Basket Size ($)

The average order value of your full site gives a standard metric to calculate the total possible value return as standard alongside your conversion rate.

Audience Size (last 28 Days)

Unique Users in the geographic area you plan to target from your analytics platform (over a 28-day period).

Retargeting ROAS

Return on your ad spend for the retargeting (value) aspect of your campaign. Find it by dividing value return by retargeting spend.

New Users from Prospecting

The number of new unique users you can expect to visit your site within your prospecting budget.

Retargeting Conversion Rate

The total number of unique users as a percentage or take similar action on your site at least once. Can be found in the eCommerce dashboard of Google Analytics.

Disclaimer: The information provided by Finch’s Growth Predictability Calculator is for illustrative purposes only. Accuracy is not guaranteed. Actual results may vary.

GET RESULTS

How does Finch’s Growth Predictability Calculator work?

Enter Your Campaign Values
Enter the projected campaign values required above and watch the magic of math go to work.
Calculate Campaign ROAS
Click “Get Results” to receive a detailed campaign breakdown from impressions and clicks to predicted ROAS.
Don’t Like Your Results?
Click “Get Results” to receive a detailed campaign breakdown from impressions and clicks to predicted ROAS.

How to make the most of Finch’s Growth Predictability Calculator?

“Very often marketers neglect to consider the realistic dilution effect of conflicting campaign goals within any platform — this is particularly profound when prospecting for new users through DSPs. A quick calculation lets you know how many new users are reasonable to attain while maintaining a target ROAS. Too many users and you may not be able to get a good ROAS without site alterations. But with a high ROAS, often new user growth is not possible — however that can all be predicted and we’ve decided to do the math for you!”

Alexander Kennedy

Global Director of Display

Looking for predictable growth across all channels?

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Learn more about Demand-Side Platforms
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[e-book] Demand-Side Platforms 101
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Disclaimer:

The information provided by Finch’s Growth Predictability Calculator is for illustrative purposes only. Accuracy is not guaranteed. Actual results may vary.