Today is a big day at Finch. We are pleased to announce the availability of our newly released Insights reporting for all of our customers.

Typically, the majority of digital marketing reporting systems exist in walled gardens with limited transparency into campaign metrics. Advertising platforms have a hard time comparing results among individual channels because of the different metrics and audiences available in those channels. Additionally, marketers experience the pain points of having to log in to various platforms to truly understand how each platform contributes to their success.

Finch Insights Reporting is a customizable reporting engine that consolidates and aggregates data from multiple digital advertising campaigns, across multiple digital advertising platforms, into quick-view dashboards, high-level summary reporting, and low-level item reporting. It offers on-demand actionable reports, with the ability to group, save, and share reports. Customers can view how their digital marketing campaigns directly contribute to their business goals.

Finch Insights Reporting works with our clients’ historical data and leverages our campaign structure at a granular level for more accurate, low-level reporting–providing deeper insights into campaign performance. The Finch platform accesses Google, Bing, Amazon, and display network campaigns and provides a library of useful reports, as well as very customizable unique reports. It offers a centralized “one-stop-shop” for campaign management for multiple advertising platforms across various channels (Display, Search, Shopping, Amazon)–revolutionizing workflow for digital marketers and analysts.

Obviously, we are excited! Let’s summarize the four biggest advantages of our new reporting engine:

  • Finch Insights offers lag data integration, single currency reporting, deeper item reporting, multiple reports generation, and visibility into system optimizations.
  • Compare and contrast multiple campaigns from different advertising networks without manually-creating reports.
  • Make quick adjustments to any digital marketing campaign in real-time with a “one-stop-shop” reporting dashboard.
  • Receive actionable data to understand how campaign metrics directly contribute to your overall business goals.

We at Finch are very proud to be able to provide our Insights Reporting system for our clients. The value of it is huge and will increase even more by digging into it and working closely with our customers to identify and build customized reports. Thanks to our Engineering team who relentlessly worked on this release for the last several months. We will inform you on new features and share reporting highlights on a regular basis.

Click here to learn more about FINCH’s unique Insights reportings for eCommerce.