Ever since Finch won Google’s award for the Best Shopping Performance 2016, Finch planned to put an event together based on concrete, actionable improvements that could easily translate into real growth for clients.

To be as successful as possible, we wanted great support. We got it! Google sent agency team members from Germany, Ireland, Denmark, Sweden, Finland, and Norway to join Finch at Google Dublin for the Finch VIP Summit. Leslie Wright, one of Google’s US Business Development Managers and Finch CEO, Bjorn Espenes also attended. 

Ten Finch clients flew into Dublin from across Europe for tactical training. Brainstorming, lofty ideas, and market insights were also on the agenda. However, the main goal of the Finch VIP Summit 2017 was to provide actionable content, that was industry-specific and client goal-focused.

The Summit focused on three main areas where the attendees all wanted to see improvements.


Over 90% of the shopping feeds Finch sees need a lot of improvement. Since shopping feeds are typically generated directly from the product database, they rarely suit Google perfectly. Our goal was to drive the most impactful changes and teach clients how to make improvements that translate directly into the feed.


Every country in Europe now has more mobile traffic than desktop traffic on Google. Anyone who wants to excel online has to adjust to this new reality. Speed, responsiveness, and ease of navigation are the name of the game.


You can do everything right in Google Ads, but if your attribution is wrong, it may not matter. At the Summit, each client was helped to choose the model that best aligns with their marketing goals.

Everyone in attendance went home with specific recommendations on where to make improvements and exactly how to make them. Each client will receive a follow-up package including concrete recommendations for campaign improvements and specific performance-driving changes. Finch’s Customer Success team will follow up with each once the information is received to further support them as they make the recommended adjustments. 

Client Feedback

And what did attendees think? They all want to come back!

A few responses from clients from the post-event survey:

“Thanks for a great seminar, great networking, and what wonderful hosts both Finch and Google were.”

“I feel like I got a lot to take back with me to my office which will benefit everyone working in the Google platform. The whole event was a success, very well arranged. Thank you all for that. I liked that the speeches were very dynamic, short, straightforward, and generally very interesting, probably due to the excellent speakers. To sum up: Thank you!”