We have something exciting to share:
Finch is pleased to now support Amazon Sponsored Brand campaigns. Sponsored Brands allow brand manufacturers to take more control over how users interact with their brand on Amazon. Sponsored Brands are keyword-targeted ads that are displayed on the top of search results on Amazon. They are available for professional sellers enrolled in the Amazon Brand Registry or sell on Amazon as vendors.
Why is this great news? Sponsored Brand Ads involve two significant benefits:
- Prominent Exposure of your Brand:
Unlike Sponsored Products, Sponsored Brands feature your brand logo, a custom headline, and a selection of products. These ads appear on the top of the page to promote your brand, which is the most prominent ad space on Amazon.
- Benefit from lower Competition:
Sponsored Brands currently make up approximately 20-30% of Amazon’s overall advertising spend. The good news for brands is this is currently in a less competitive environment and sellers who enroll early are seeing great results.
Finch provides a complete solution for managing both Sponsored Brands and Sponsored Products using automation, optimization, reporting and expansion. Finch integrates Amazon data into our Insights Report to provide both high-level summary data about Amazon performance and exclusive low-level reporting around products, categories, price tiers, stock status, and more. In addition to that, Finch supports management of Amazon Sponsored Display through the client success team, as well as providing reporting through the Insights report.
If you want to learn more about how selling on Amazon is driving additional revenue as part of a cross-channel eCommerce offering, read this case study about our German customer EMP.