As part of the expansion of the Bing Partner Program, Microsoft named Finch as one of a group of key partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.
Finch has dramatically changed the face of paid search by pioneering a new way to manage the channel using a programmatic approach. Geared for continual performance, Finch’s adaptable technology learns and improves as it works. “We offer a completely different paid search experience,” says Bjorn Espenes, Finch’s co-Founder and CEO. “Adding Bing just enhances our clients reach to capture revenues from the Bing network.” Search, which makes up 52% of all digital advertising spend, is a core area of investment along with shopping and mobile for Finch clients.
Finch is already in the top 5% of Google agencies as a Premier Partner and was awarded the Best Shopping Performance 2016. Now as a Select Partner to Bing Ads, the world’s number two search advertising provider, Finch will continue to expand the expertise and service provided to clients through their full-service solution, programmatic approach and proprietary technology.
“We initially tested a soft launch with Bing and chosen group of clients. They’ve all seen positive growth and added benefit” says Jason Lowry, Finch’s COO. Since the soft-launch with Bing search, a third of Finch client base have added Bing to their solution. “We look forward to expanding our clients search and shopping offerings to include Bing,” says Bjorn. “It just shows that we are constantly working to increase value, offer the same great performance and provide better exposure for our clients. We will expand Bing to our markets as fast as Bing does.” Bing currently owns nearly one third desktop search market share in the US, over 20% in the UK and over 10% in five additional markets.