Last week I delivered a keynote at Symposium Tokyo 2018 where I explained how new technologies like artificial intelligence (AI) and machine learning (ML) are rapidly changing opportunities for paid search marketers. 

Focused on trends in performance marketing, the symposium is an annual event hosted by Rakuten Linkshare, one of our largest global business partners. And by one of our largest, I mean Finch is Rakuten’s exclusive Search and Shopping partner for Google and Yahoo! Japan—a partnership that grew more than 1,000 percent in the past year alone.

In my presentation, I explained how Finch is using components of AI to drive search and shopping performance, and how we’re combining it with machine learning from Google and Bing to mash up a fully-optimized solution from Display to Re-marketing to Search and Shopping, all to drive profitable advertising growth.  

Marketers from Japan’s largest e-commerce companies were there, and their questions about AI and ML continued in the networking sessions that followed. Many said they were feeling more confident in the ability of new technologies to reduce risk and drive performance, rather than worrying about “the machine taking over everything.”

For me, the highlight of the symposium was presenting the award on behalf of Finch for Best Search Advertiser of the Year 2017 to Mayumi Wada from Mitsukoshi.Isetan Online Store. As early adopters of new technologies, Wada and her team took big risks that paid off.

The Rakuten team hosted an engaging, high-energy event and we were proud to be there as one of their partners.

As always, let us know how we can help you and your business adapt to the latest technological trends. 

Bjorn Espenes

Founder & CEO

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