Quality Score is Google's black box that no one truly understands. Luckily, Brad Geddes and Bjorn Espenes have years of experience with Google, between them have helped thousands of clients improve their AdWords campaigns. This webinar digs into the nitty gritty of how you can make changes to your campaigns to help influence Quality Score and some help understanding what it takes to increase it. (For a sneak peek at all the variables that impact your ad rank, Quality Score being one of them, check out the video at the 26:30 mark!)
"In principle," Bjorn says, "this is how AdWords works: the higher the click through rate, the higher the Quality Score, the higher the ad rank. These three components are tied together tightly." What else does Quality Score impact? Something that hits pretty close to home: your budget. In this webinar these two gurus hash out fact versus fiction of Quality Score and show you a few tricks to improve yours!
This education filled webinar is presented by Brad Geddes, Co-founder of Adalysis and Bjorn Espenes, CEO and Co-founder of Finch.
About the Presenters
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an automatic ad testing platform and the founder of Certified Knowledge, an online paid search training and toolset provider. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft.
Bjorn Espenes is a serial entrepreneur who in 2009 with co-founder Eric Maas, started Finch to solve the biggest problem in the paid search industry: to fix it. Paid search agencies have not been able to keep up with the technology boom from Google and similar engines. Instead they lean on archaic efforts to continue marginal growth. Finch took another approach. They built a highly-scalable model where programmatic advertising takes center stage.
Finch won Google’s “Best Shopping Performance 2016” and is in the top 5% of agencies as a Google Premier Partner. They boast a global team of Google Certified and Bing Accredited Professionals. Finch is headquartered in Salt Lake City, Utah with offices in Europe, Australia and Asia. Finch has been recognized by on the Inc. 500 in 2013 on the “500 Fastest Growing Companies in America”. Finch strives to be the best paid search partner on the planet.