Not long ago one of our resident Google Experts published a post and data about Attribution inside of AdWords. For eCommerce, the question of attribution models and how that affects bidding strategies is a very important one.
There are many ways to arrive at the appropriate model for eCommerce businesses, but Morten began a quest to answer that question by digging into the actual data. By looking at the performance data for several accounts he cut through opinion and gut instinct and got right to what the data tells us.
Join us for a webinar as we discuss what he found in the data and how you should model attribution in your AdWords account.
Tuesday, June 24th 2pm EST / 11am PST
Thursday, June 26th 11am Central European
Register now and come be a part of the discussion.