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THE FINCH BLOG

At Finch we work to continuously improve our clients' performance. Finch campaign structure makes it easy to optimize ad copy.

In traditional campaign structure, there are too many keywords and ads in the same ad group, so it is difficult to measure the impact of changing one add. The change might help one keyword, but hurt another. Finch’s unique campaign structure is on a match-type keyword level and lets you isolate the ads that get the most impressions and that have the lowest CTR, thus giving you the ultimate control when optimizing. It only takes you a short amount of time to improve ads that drive the bulk of your traffic -- high impact from just a little bit of work.

Take time to get ahead with the best ads possible. Watch this video to learn more about how the Finch campaign structure works for you.