Process

OUR 5-STEP PROCESS FOR GROWTH

STEP 1: TRACK YOUR DATA

Align your paid search channel metrics with your desired business outcomes.

Having the right tracking and utilizing the correct attribution model for your business are the foundation to successful growth in your paid search channel. Once properly in place, you can be more competitive in the areas of your account that make you more profitable. Remember, data is King. Those who are able to tap into the most data will win every time. Finch’s technology was built to capture all the data available from each unique click. 
Watch our webinar "How To Master Attribution Modeling" with Brad Geddes and Bjorn Espenes to start tracking the right data. 

STEP 2: ANALYZE TO PRIORITIZE SPEND

Identify opportunities for growth...and where there is waste.

Through the analysis stage, a roadmap for optimization and growth in the account will emerge that are clearly aligned to your specific business model. Profitable spend and waste will be apparent. The goal is to help control the spend in the right areas. Identify what bid modifiers should be made to amplify performance, limit keywords in ad groups and maximize keyword coverage. When you’re performing at goal or below, you should be confident to spend.

STEP 3: AUTOMATE TO COMBAT COMPLEXITY

Manual management takes too much precious time that could be spent on strategy.

You advertise online to grow your business. The more profitable your advertising is, the faster you’ll grow. But it’s extremely complex to manage. Bidding tools and manual efforts bring in a human element that often drowns in the complexity. Finch's technology was built to leverage that complexity and grow. If your current process doesn't use the Google API, you aren’t using all the data available to you and therefore, losing profit.
Automation can help with the exhaustion from AdWords. Here's an infographic to help you fight AdWords fatigue. (hint: you can automate most of these)

STEP 4: OPTIMIZE TO MAXIMIZE EFFICIENCY

Our technology knows when to hit the gas–or the brakes–to reach your goals.

Utilizing our granular campaign structure and exact match strategy, your quality scores are influenced in an automated fashion, improving spend efficiency. Through building the granular click profile, we can accurately predict the expected outcome; enabling us to match the budget to the most profitable clicks.

STEP 5: GROWTH FOR FUTURE SUCCESS

Maintain cost goals, grow market share and optimize for increased profit!

Everyone struggles with growing profitably in an increasingly competitive market. Our approach to growth allows you to manage the financial risk of expansion in a very controlled way using DSTI, Competitive Gap Analysis and XML/Product feeds and prioritizing profitable keywords. Our programmatic platform exploits the profitable areas within the account to grow, while cutting wasteful spend.
Read a case study on how a company grew their PPC in both shopping and mobile.

We believe that AdWords should be a profit center, not an advertising expense.
See how our services for paid search can help get you there.

EARN MORE PROFIT.

Let us show you what
we can do for you.