Finch uses your existing ad copy, keywords, and URLs to recreate an ultra granular campaign. This ensures that there is no negative impact on the quality score in your account.

The new Finch campaign(s) will be inserted into your Google AdWords account, always starting with "Finch" for the campaign name. Your old campaign(s) will be paused (unless a portion of it is left on the Display network), and the Finch campaign(s) will be activated.

Your existing campaigns are paused and left 100% intact in case you ever want to revert back to them.