In most Google AdWords accounts, there is a portion of the keywords that are strong performers. Finch identifies those keywords and allocates more budget resources towards their increased performance.  This provides the volume gain.  At the same time, Finch identifies the keywords that have used a disproportionate amount of the budget for limited performance, and less budget is allocated to those keywords thus providing cost savings.

These achievements are further amplified by the Finch campaign structure that takes advantage of Google settings and choices, such as match types. 

The magic box component is the Finch patent pending algorithms and data models that decide what to do when you don’t have perfect data. This is a key factor since even mature campaigns may only have less than 10% of the required data to be fully optimized.