No, we cannot make estimates, because every click comes from a real time auction with a lot of other competitors. Nobody will ever now the impact unless we try changing the target.

Following are specific reasons why we cannot make estimates for future revenue:

  • We do not know what your competitors will be bidding
  • We do not know what the search volume will be
  • We do not know what the click through rate will be for each competitor (nor how it will change if they adjust their ads)
  • We do not know how the actions of the consumers might change
  • We do not know the potential for a drop in average position
  • We do not know how much value there is in each position on every single keyword at a specific time period
  • Etc., etc. The list of things that impacts revenue is endless