Case Studies

Case Studies

See how Finch has helped clients accomplish their online advertising goals by reading real-world experiences:

Kitchen Warehouse

Case Study:

Kitchen Warehouse - A family-owned business that has been retailing kitchenware since 1992. They are Australia’s premier online kitchenware store and one of the largest specialty retailers of cookware and kitchenware in Australia.

The Challenge

  • Understanding the value of AdWords and profit it brings to the company
  • Expanding keyword coverage but managing the cost
  • Increasing spend while increasing profit and revenue in the account

The Plan

  • Educating and setting up Google Analytics to report correctly
  • Increasing keyword coverage through Finch’s technology
  • Report on the Cost-Per-Profit for each item they have

The Results

  • Set up Google Analytics correctly to report how much profit is coming from each keyword
  • Profit PER DAY increased by 17%
  • Spend increased 251%, BUT revenues incresed 67%
  • Created a big profit increase in their AdWords campaigns

““I have been working with Finch for 3 years, and they have once again shown me their ability to maximize revenues while managing a tight cost line when taking advantage of new Google AdWords opportunities.””

Peter Macaulay, CEO & Owner - Kitchen Warehouse

FlipSwap

Case Study:

The Challenge

  • Overspending on PPC and only achieving moderate success.

The Plan

  • Finch recommended that we modify bidding on keywords: an increase in bids for 21% of keywords; no change in bidding for 1% of keywords; and reduced bids on 74% of keywords.

The Results

  • Within 7 days, Finch increased overall conversions by a whopping 5,457%! At the same time, our costs per conversion were reduced by 77%.

“"Finch helped us realize the potential of our unique conversion path by giving us information on each device we bring in. This revolutionized the way that we structured our conversion path and gave us the data we need to profitably grow our market share through paid search."”

Stephen Wakeling, Internet Marketing Manager - FlipSwap

RamCity

Case Study:

"RamCity sells thousands of products, so naturally they were forced to manage large campaigns. Trying to manage these campaigns effectively became difficult, and they began looking for a better way to manage their PPC campaigns."

The Challenge

  • Large AdWords campaigns were too difficult to manage.

The Plan

  • Installed conversion tracking, and after 30 days of collecting data, Finch created new campaigns and started optimizing.

The Results

  • Within 60 days, Ram City had reached a 47% reduction in cost and a 327% increase in revenues.

“Finch has enabled us to drastically reduce our customer acquisition costs using the AdWords medium. I was quite skeptical at first, but as the Finch software gathers more data to work with over time, the figures just keep on improving.”

Rod Bland, President - RamCity

MMA Warehouse

Case Study:

Established in 2004, MMAWarehouse LLC is one of the most established and trusted retailers in the mixed martial arts and Brazilian jiu-jitsu industry. Through our flagship sites, we curate merchandise from around the world, giving you the best selection and the best price.

The Challenge

  • MMA Warehouse is a rapidly growing business in an exciting industry. MMA Warehouse needed to take their online business and sales to the next level and looked for a partner to deliver advanced pay-per-click results.

The Plan

  • Finch delivered a custom growth plan. Finch provided a custom audit and business growth recommendation
  • to MMA Warehouse. This custom plan had a timeline for accomplish ing goals and maximizing prot.

The Results

  • MMA Warehouse has been able to see consistent growth and increase overall ROI. MMA Warehouse has
  • a clearer vision of what works for their business and how to expand. Finch has helped MMA Warehouse understand their margins and products in order to maximize prot.

“"We are a company that has keywords that change often. We need to make sure our partner is on top of AdWords and the continual changes. Those changes have to be watched to know that we are continuing to perform for our market segment. Having someone replace a person internally and manually manage our account, is difficult to do. Finch does that and more. With Finch, I know that their algorithm is doing things that a person cannot do alone consistently. Finch lets you be most productive in what you do and letting them focus on growth in AdWords.””

Mika Casey, CEO - MMA Warehouse

Jon-Don

Case Study:

Jon-Don is a leading distributor of equipment and supplies to help professional contractors make our world a cleaner, safer place. Since 1978, Jon-Don has been under the philosophy of “Partners for Success”, if you succeed, then they succeed.

The Challenge

  • Improving the remarketing campaign for Search Ads
  • Having the reporting set up to report on actual campaign success
  • Getting more revenue and lowering the cost being spent on an unsuccessful remarketing campaign

The Plan

  • Increasing keyword exposure with Finch’s technology
  • Setting up Google Analytics to report on the success from the campaign
  • Lower the cost spent on remarketing campaign but increasing the revenue

The Results

  • Optimized and created granular lists with Finch’s technology
  • 33% of clients in Q4 revenue was from Remarketing Lists for Search Ads
  • Remarketing Lists for Search Ads revenue was up 2x
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