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The landscape for online shopping has changed. This especially affects the holiday season where shopping is the name of the game. Instead of rushing around the malls and getting out of bed at the crack of dawn to get the best deal, nowadays, people are armed with all the information they need in the comfort of their own home and even in the palm of their hand. Paid search plays an integral role, providing shoppers with their most preferred channel for gift inspiration.1 See below for a helpful calendar for highest search and spend days.

There’s a chill in the morning air. The sun goes down earlier. And believe it or not, the holidays are just around the corner. Holidays are most hectic for eCommerce companies trying to get the most out of the holiday shopping spree to come. 

Shopping patterns have changed dramatically with the increased use of mobile. Below is a infographic from Think with Google with 2015 data. Nowadays, the shopper on Black Friday is most active in the afternoon between 2:00 PM - 4:00 PM! Not in the early morning as they once were. Shoppers know they can still access the deals online without fighting the parking lots, facing cold weather and wrestling cranky shoppers. 

LINKSHARE JAPAN ENTERS EXCLUSIVE ALLIANCE WITH FINCH
Finch-PPC for search, shopping and mobile partners with LinkShare Japan

 Salt Lake City, UT – Sept 14, 2016

LinkShare Japan K.K., a group corporation of Rakuten, Inc. and Finch, LLC located in Utah, USA, formed a business agreement on September 14th, 2016 to provide Finch services in Japan. This agreement enables LinkShare Japan to provide Finch’s automated optimization service for search, shopping and mobile. This agreement authorizes LinkShare Japan to provide the service exclusively in Japan. LinkShare Japan will launch Finch’s CPA service in October of 2016.

At the end of August, Finch held its Annual Summit at our Salt Lake City Headquarters. We had a full house including our country managers, sales team leaders, client representatives and development teams in town. The team came away energized and excited about the focus and direction Finch is taking in 2016: To be the best paid search partner on the planet. This strategy will benefit our clients in a huge way and we're excited to see the outcome!

Every advertiser wants the top position on the Google search results page, organic or paid.  Why?  It gets the most traffic!  In this blog post I will cover how you can systematically improve Quality Score and secure an unfair competitive advantage when buying clicks from Google.