Programmatic has historically been used for display advertising and defined as using software to buy clicks from the advertising platform (i.e. Google, Bing, Facebook, etc.).  It is about putting the right message in front of the right buyer at the right time; finding that moment increases relevance for the buyer and increases efficiency for the advertiser. That very same approach works at least as well for Search and Shopping campaigns.

Google’s Quality Score is like the elusive Himalayan Ghost Cat, an animal very difficult to see, let alone capture. However, it's a very valuable measure of your AdWords health. If it's on, you'll reap the benefits of position and CTR. If it's off, so is your campaign...somewhere.

To help look at this piece a little closer, Bjorn and Finch have teamed up with another industry leader, AdAlysis' Brad Geddes, to give a holistic view of Quality Score form both their unique perspectives. The webinar will be live this coming Tuesday, January 17th at 9:00 am PST/12:00 pm EST. We'll host Q&A afterward so come with questions!

The webinar has been shown but the recording is HERE.

Read on for a blog that Brad has shared with us focused on projecting Quality Scores...



Finch-PPC takes the shopping award at the Premier Partners Award Event

Salt Lake City, UTAH  – December 6, 2016

Finch won a major award from Google Premier Partners Awards this past week. Google created the The Premier Partners Awards to celebrate innovation and success in digital marketing. As one of Google’s Premier Partners, Finch was able to participate.

Out of all the hundreds of Google Premier Partners in EMEA, tonight Finch made a big impression on all of them.

Holiday shopping is about to be in full-swing with Black Friday and Cyber Monday coming in a few days. Some interesting digital advertising trends are happening in this year's holiday season, so we put it all together in an infographic that offers more than just stats. Once downloaded, clicking the gift tags will give you additional information to boost your shopping sales. Download the infographic here.

We hope you enjoy it and have a Happy Thanksgiving!