There is a long line of digital advertising agencies who tell you that they will “make your account perform better than anyone else.” Google has over 15,000 partners for AdWords, and each of them has their own approach or story.  

Ours is a complex industry that is getting more and more difficult to navigate. Unfortunately, most agencies have not been able to meet the complexity with improved technology, instead they compensate by stretching the truth, making empty promises, or worse; blatantly lying to their customers. 

The worst thing you can do in advertising is waste your money.

It seems simple but back in the days where billboards, newspapers and TV advertising were the only options, figuring out which advertising dollars were put to good use was no simple matter. Even more difficult was to figure out ROI from the money spent.

Finch has a few types of clients that work very well with our technology and approach. One of those types of clients are those looking to generate more leads for their business. Unfortunately, 30-50% of leads generated by marketing efforts are junk leads. No good, worthless leads.

Our COO, Jason Lowry and Google’s Account Development Manager Leslie Wright, discussed how to tackle this problem while attracting better, higher quality leads at Google’s Mountain View, CA studio.

This month, Finch’s CEO Bjorn Espenes is speaking at not one, but two, conferences in Germany focused on how programmatic technology is now making a huge impact now in Paid Search and Shopping.

The first event is an eCommerce focused event, eCommerce Expo Berlin on Feb 2 at STATION Berlin. He will presenting at 13:10 on Stage D. Attendance is FREE so if you’re in the area and involved in eCommerce you should attend.

The second event is PPC Masters on Feb 16 at Spreegalerie Alexanderplatz, is the “conference for everyone who deals with clicks” focused on SEA and AdWords. Bjorn speaks at 14:30 in Track 2.

Susanne Schult-Pfau, a Team Leader with PPC Masters, interviewed Bjorn to get a better sense of his upcoming presentation. Read on. You can also read the interview in German here.

Quality Score is Google's black box that no one truly understands. Luckily, Brad Geddes and Bjorn Espenes have years of experience with Google, between them have helped thousands of clients improve their AdWords campaigns. This webinar digs into the nitty gritty of how you can make changes to your campaigns to help influence Quality Score and some help understanding what it takes to increase it. (For a sneak peek at all the variables that impact your ad rank, Quality Score being one of them, check out the video at the 26:30 mark!)

"In principle," Bjorn says, "this is how AdWords works: the higher the click through rate, the higher the Quality Score, the higher the ad rank. These three components are tied together tightly." What else does Quality Score impact? Something that hits pretty close to home: your budget. In this webinar these two gurus hash out fact versus fiction of Quality Score and show you a few tricks to improve yours!