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In part one of our series about last month’s European Finch + Google Growth Summit, we explained how and why we brought our European clients inside Google HQ in Dublin for exclusive presentations by experts from both companies about the value of automation and machine learning for business growth.  

This week, we’ll summarize presentations on the importance of knowing your audience and using this knowledge to connect with them—in the right way and at the right time.

 

Over the next few weeks, we’ll publish a series of three posts on our blog, summarizing insights shared at our European Finch + Google Growth Summit, and highlighting the value of the Finch + Google partnership.

Kory Baldwin here, Finch's U.S. Director of Client Success. I started working in the SaaS industry twelve years ago when the only thing people thought of when they heard the term "SaaS" was a teenager talking back to their parents! The SaaS industry and my own role since those simple beginnings have grown, and it has been my pleasure to drive client success across multiple verticals for some of the world's most recognizable fortune 500 companies.

I'm a new member of the Finch team, and I couldn't be more excited to be here. A big part of my excitement is Finch's programmatic, A.I.-driven solution, lovingly called the "FinchBot." My friend, FinchBot, is built to know the profit of the next customer click before you buy it. Think of it as a software companion that takes care of the day-to-day management of your search engine marketing (SEM) efforts so you can focus on the bigger picture; strategy, customer relationships, and success. But wait! There's more...

Last week I delivered a keynote at Symposium Tokyo 2018 where I explained how new technologies like artificial intelligence (AI) and machine learning (ML) are rapidly changing opportunities for paid search marketers. 

Focused on trends in performance marketing, the symposium is an annual event hosted by Rakuten Linkshare, one of our largest global business partners. And by one of our largest, I mean Finch is Rakuten’s exclusive Search and Shopping partner for Google and Yahoo! Japan—a partnership that grew more than 1,000 percent in the past year alone.

When Charles Darwin introduced his theory on Natural Selection, the Finch species was at the core of his studies.  The Finch was known to be the most adaptive species on the planet. Ultimately, they proactively understood fundamental change had to happen in order to thrive and grow.

From this mindset, the Finch company was launched.  Over the course of the last decade, Finch has made continual strides in technological adoption to maximize performance and results for our customers.