Retail Global 2018 took place earlier this month in Las Vegas, NV. The Finch team came to share best practices, swap industry knowledge, and contribute to the evolving field of paid media. Retail Global brings together hundreds of the best sales and marketing professionals. This show, in particular, was a great opportunity us to introduce the Finch platform to a new audience. We got to share how our technology has revolutionized our clients' paid media efforts. Attendees relished in Finch's unique ability to automate and optimize for Google, Bing, and Amazon.
Participants also had the opportunity to ask our CEO, Bjorn Espenes, questions in during the Ultimate Paid Media AMA. Bjorn was a featured panelist during the conference and offered his insights and expertise from his 20+ year history as a paid media expert.
In case you weren't able to attend this event, or are curious about what Bjorn discussed, we have you covered.
Bjorn's Top Four Favorite Questions from the Panel (along with his answers):
Q1: “How do you even begin to manage 5,000 or 10,000s SKUs on Google Ads?”
BE1: In principle, it is complex. You have to do it with software. Only through automation will you be able to simplify the seemingly-endless strings of data. Best practice suggests that actionable data insights for SKUs in the 5,000-10,000+ range on Ads is only possible through automation. Or a staff of roughly 1,000 paid media experts.
Q2: “Most common mistakes when you talk about paid marketing?”
BE2: Incorrect set up of attribution modeling. You can have everything perfect, but if your attribution modeling isn't set up correctly you really won't have any success.
Q3: "What are a good number of impressions to shoot for for Youtube campaigns?”
BE3: First of all, it's always about engagement, not impressions. Anybody (including people who hate your ad and want to skip it) can be an "impression." But it's not the most informative data. You want to prospect those who engage with your content. That's a sign of a strong MQL.
The session was very informative and showcased the vast range of knowledge provided by all panelists. What was most fun for us was after the event. We got to a chance to visit with patrons who were unable to ask questions during the Ultimate Paid Media AMA. Curious attendees visited the Finch booth to chat with Sean and Adam about best practices for paid media strategies.
Also, a heads-up!
Finch will also be sponsoring Internet Summit in Raleigh, North Carolina next month. Are you going? Let's connect!
Reach out if you’ll be there, too. We love learning from new people!