Matt Lawson, Director of Marketing, Performance Ads, at Google writes about Profit-driven Marketing as a new trend in a post title: The Profit-Driven Marketer: Setting a New Standard for Performance.
Lawson writes, “At the highest level, profit-driven marketing means moving digital marketing from a cost center to a profit center and extracting as much profit as possible out of your marketing spend.” (emphasis added).
At Finch we’ve been offering profit-driven marketing for years using our Total Profit option. eCommerce businesses that put profit-first are seeing dramatic results as they start optimizing their ad spend to maximize their profits rather than conversions.
What if you could do profit-driving marketing with very little effort?
It's actually rather simple with Finch. Here’s what it takes:
- Use Google Analytics for conversion tracking
- Enable GA eCommerce Tracking; add the product line items and categories with the transaction
- Upload the cost of your products and/or categories into Finch’s system.
Using this data, Finch continually optimizes your AdWords account to earn more profit with every bid.
You can read more about this process in our eBook, Buying Profit by the Click. If you want to get specific about how Finch can do this for you, get started with a free AdWords audit and we will demonstrate how your account can be optimized for more profit, transforming your ad budget into profit-driver!