Cost per Value, referred to as CPV, is a revolutionary new way of tracking the success of your paid search based on the value of the conversions, not just the number of them. CPV is a much better metric for eCommerce sites than existing models like CPA, CPC, or CPM because Finch can optimize for the amount of revenue made per sale and tie that revenue to a keyword.

We put together a 3 minute video that introduces CPV and shows why it’s so powerful for eCommerce sites. Enjoy!