Kory Baldwin here, Finch's U.S. Director of Client Success. I started working in the SaaS industry twelve years ago when the only thing people thought of when they heard the term "SaaS" was a teenager talking back to their parents! The SaaS industry and my own role since those simple beginnings have grown, and it has been my pleasure to drive client success across multiple verticals for some of the world's most recognizable fortune 500 companies.

I'm a new member of the Finch team, and I couldn't be more excited to be here. A big part of my excitement is Finch's programmatic, A.I.-driven solution, lovingly called the "FinchBot." My friend, FinchBot, is built to know the profit of the next customer click before you buy it. Think of it as a software companion that takes care of the day-to-day management of your search engine marketing (SEM) efforts so you can focus on the bigger picture; strategy, customer relationships, and success. But wait! There's more...

Last week I delivered a keynote at Symposium Tokyo 2018 where I explained how new technologies like artificial intelligence (AI) and machine learning (ML) are rapidly changing opportunities for paid search marketers. 

Focused on trends in performance marketing, the symposium is an annual event hosted by Rakuten Linkshare, one of our largest global business partners. And by one of our largest, I mean Finch is Rakuten’s exclusive Search and Shopping partner for Google and Yahoo! Japan—a partnership that grew more than 1,000 percent in the past year alone.

When Charles Darwin introduced his theory on Natural Selection, the Finch species was at the core of his studies.  The Finch was known to be the most adaptive species on the planet. Ultimately, they proactively understood fundamental change had to happen in order to thrive and grow.

From this mindset, the Finch company was launched.  Over the course of the last decade, Finch has made continual strides in technological adoption to maximize performance and results for our customers.  

Rakuten Marketing partners with Finch to offer performance-based listing service in Japanese marketplace; Partnership Opens Up Yahoo! Sponsored Search for Advertisers in Japan 

SAN MATEO, Dec. 21, 2017 – A division of Rakuten Marketing, LLC, LinkShare Japan K.K., today announced a partnership with Finch to provide Yahoo! Sponsored Search utilizing its performance-based listing service. Through this offering, Rakuten Marketing, LLC group enables clients to reach both Google and Yahoo! Users so that clients can do internet marketing more effectively. 

Finch Wins Utah's Best Companies To Work For

Finch was recently honored as one of Utah Business magazine’s 2018 Best Companies To Work For! A Best Company is one that has discovered and implemented strategies that recognize talent and achievement, keeping employee turnover low and satisfaction high. Policies, benefits, communication, and equality all play a part in a Best Company’s makeup. This opportunity helps businesses and employers learn how they rank against other Utah companies, based on the vote of their employees. 

Want to improve your PPC? Get FREE tips on creating sustainable growth for your business