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Finch Gets First Place for Paid Search at North American Premier Partner Awards

Salt Lake City, UTAH – August 8, 2017

Finch has won a major Google Premier Partners Award for Search Innovation 2017. Google created the The Premier Partners Awards to celebrate innovation and success in digital marketing. This comes after Finch won last year’s award for Google EMEA’s Best Shopping Performance of 2016.

It’s not everyday I get this in my inbox:

That’s because Google doesn't host awards for their top agencies everyday.

The paid search industry is riddled with broken promises. If you have hired an agency or an in-house search guru you have probably been burned; these people tend to promise the world but deliver very little.  It seems there are unlimited promises made: we’ll give you amazing PPC performance...in exchange for an upfront fee, a fixed monthly price tag and a long-term contract, or a high fixed salary for an in-house guru.  You, the Advertiser, takes all the risk while the hired agency or employee gets paid regardless of performance. A six month honeymoon to start going, another six months to start producing, stagnation sets in, the excuses come, then the relationship ends. A story I hear very often when I talk to advertisers.

Why is this?  

In today’s highly competitive and dynamic PPC landscape it is not only less efficient to manually optimize campaigns but in most cases impossible when it comes to campaigns with thousands of keywords and ad groups.  Technology is needed to boost PPC to achieve maximum performance. Below are a few ways that utilizing Finch’s  technology can improve your PPC channel through automation. 

Finch doesn’t leave it all to technology; our foundation is based on having an amazing team of experts that is coupled with the most innovative automated technology that paid search and shopping have ever seen. Our team moves fast, is knowledgeable, and is relentlessly focused on maximizing growth for our clients everyday. Our CEO Bjorn Espenes believes people should have fun while succeeding at work, but in order for this to happen, we first need to be successful at work with a common goal at the front of our minds and culture. The leadership at Finch has created high standards for hiring the best people, training them well and keeping those people very happy.

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