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THE FINCH BLOG

 

 

Finch-PPC takes the shopping award at the Premier Partners Award Event

Salt Lake City, UTAH  – December 6, 2016

Finch won a major award from Google Premier Partners Awards this past week. Google created the The Premier Partners Awards to celebrate innovation and success in digital marketing. As one of Google’s Premier Partners, Finch was able to participate.

Out of all the hundreds of Google Premier Partners in EMEA, tonight Finch made a big impression on all of them.

Holiday shopping is about to be in full-swing with Black Friday and Cyber Monday coming in a few days. Some interesting digital advertising trends are happening in this year's holiday season, so we put it all together in an infographic that offers more than just stats. Once downloaded, clicking the gift tags will give you additional information to boost your shopping sales. Download the infographic here.

We hope you enjoy it and have a Happy Thanksgiving!

The landscape for online shopping has changed. This especially affects the holiday season where shopping is the name of the game. Instead of rushing around the malls and getting out of bed at the crack of dawn to get the best deal, nowadays, people are armed with all the information they need in the comfort of their own home and even in the palm of their hand. Paid search plays an integral role, providing shoppers with their most preferred channel for gift inspiration.1 See below for a helpful calendar for highest search and spend days.

There’s a chill in the morning air. The sun goes down earlier. And believe it or not, the holidays are just around the corner. Holidays are most hectic for eCommerce companies trying to get the most out of the holiday shopping spree to come. 

Shopping patterns have changed dramatically with the increased use of mobile. Below is a infographic from Think with Google with 2015 data. Nowadays, the shopper on Black Friday is most active in the afternoon between 2:00 PM - 4:00 PM! Not in the early morning as they once were. Shoppers know they can still access the deals online without fighting the parking lots, facing cold weather and wrestling cranky shoppers. 

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