Google AdWords

  • A Practical Example of why CPV Works Better for eCommerce

    Is every item on your eCommerce site the same price? Of course not! Every item you sell has a different price. Are you using a cost per acquisition (CPA) model for your Pay Per Click advertising? This model only works well when all conversions have the same value.

  • 17 SEO Tips for Boosting eCommerce Traffic

    So you have an ecommerce website but your traffic sucks? If you want to boost traffic and profits then you need to use search engine optimization (SEO) to help people find your site and make them stick around when they to. Here are 17 tips to get you started.

  • 4 Reasons the CPA Model is Stalling Your eCommerce AdWords Performance

    When your AdWords success is measured in terms of cost-per-acquisition (CPA), all of your activities support optimizing for CPA. CPA works well for businesses that are interested in capturing as many leads as possible. But for eCommerce companies, it is not the right way to measure and grow your PPC efforts. We have looked at hundreds of AdWords accounts and we repeatedly see four ways the CPA model stalls your AdWords growth and success.

  • 4 Reasons Why the PPC Management Click Funnel Strategy is a Lie

    Bjorn Espenes was recently featured as a guest blogger on Certified Knowledge, a website covering online marketing topics. Bjorn didn’t pull any punches when he wrote about the controversial topic of click funnels.

  • 4 Tipps zur Verbesserung des AdWords Qualitätsfaktors, die sich lohnen

    Eine ständige Verbesserung des AdWords Qualitätsfaktors ist der richtige Schritt zu weniger Kosten und höheren Conversions in Google AdWords. 

  • 4 Tips to Improve Adwords Quality Score for Big Rewards

    How To Improve AdWords Quality Scores

    Improving your Google AdWords Quality Score is a great way to cut costs and improve conversions.

    First, you have to understand how the AdWords algorithm ranks ads.

    1. For a specific keyword, AdWords looks at the maximum CPC that all bidders are willing to pay.
    2. Each ad has a Quality Score ranked 1-10 based on several factors, including number of clicks on an ad, landing page relevance, your account history, geographic location, and other factors that Google uses to rank your ads.
    3. The Max CPC is multiplied by the quality score to get a rank. Positions are determined based on the order of this ranking.

    Note that this doesn't determine how much you actually pay for the click, it only determines the position. The amount you pay is based on the rank of the position below you and your quality score (but that's for another post).

    Less relevant ads pay more and score lower while ads with high Quality Scores result in higher placements at lower costs. Often, the top position will actually be paying much less for the top spot than the competitors, due to the Quality Score multiplier. That's why it makes so much sense to bid on your own branded keywords because you get them at a very low cost, while if your competitors bid on them it costs them a lot more due to the competitor’s low Quality Scores.

  • 5 Fragen, die Sie Ihrer AdWords Agentur stellen sollten

    Sie sind auf der Suche nach einer SEA-Agentur? Oder Sie fragen sich, ob Sie den Vertrag mit Ihrer Agentur, mit der Sie schon seit Jahren zusammenarbeiten, verlängern sollen oder sich auf die Suche nach Alternativen machen sollen?Wenn Sie die Antworten auf diese 5 Fragen kennen, sind Sie in der Lage, zu beurteilen, ob Sie optimale Performance für Ihre AdWords Kampagnen bekommen.


    1. Wie lange ist die Vertragslaufzeit?

    Ein langfristiger Vertrag nutzt nur einem - Ihrer Agentur. Allein die Performance sollte für die Arbeit einer Agentur sprechen, nicht ein langfristiger Vertrag. Wenn die Performance nicht so ist, wie Sie sich das vorstellen, sollten Sie jederzeit die Möglichkeit haben, die Zusammenarbeit zu beenden. Sie können es sich nicht leisten, nachhaltig Geld zu verlieren aufgrund eines langfristigen Vertrages.


    2. Welche Online Marketing-Dienstleistungen bieten Sie neben Google AdWords an?

    Wahrscheinlich fließt der größte Teil Ihres Online-Marketing Budgets in Google AdWords, daher sollte dieser Kanal auch die größte Aufmerksamkeit von der Agentur bekommen. Warum sollten Sie also eine Agentur engagieren, die neben AdWords noch Affiliate Marketing, Social-Media Marketing und Sonstiges anbietet? Sie brauchen den 100%igen Fokus auf Ihre Google AdWords Kampagnen, da diese Ihnen den größten Teil Ihres Umsatzes einbringen.


    3. Wie ist die langfristige Strategie für mein AdWords Konto?

    Es darf nicht sein, dass eine Agentur keinen langfristigen Plan für Ihr Konto hat. Leider gibt es aber viele Agenturen, die keinen solchen langfristigen Plan haben und Ihnen nicht aufzeigen können, wie Ihre AdWords Kampagnen langfristig wachsen können. Bestehen Sie daher bei der Auswahl der geeigneten Agentur auf eine detaillierte Wachstums-Roadmap für Ihre AdWords Kampagnen. Stellen Sie Detailfragen und machen Sie die Agentur verantwortlich für die Performance Ihrer Kampagnen.

    4. Wie definieren Sie Erfolg?

    Das Ziel eines jeden Unternehmens ist es, Gewinn zu machen. Sie machen Gewinn, indem Sie Produkte zu einem höheren Preis verkaufen wie Sie sie einkaufen (inklusive AdWords und Agentur-Kosten). Das Tolle an AdWords ist, dass Sie mit nur wenigen Klicks genau sehen, ob Ihre Kampagnen profitabel sind oder nicht. Sollten sie es nicht sein, oder die Agentur Ihnen nicht aufzeigen kann,wieviel Umsatz bzw. Gewinn Sie über AdWords machen, dann suchen Sie sich schnell eine andere Agentur.


    5. Warum? Warum? Warum?

    Warum optimiert die Agentur meine Kampagnen so wie sie es tut? Die Antwort sollte immer sein, mehr Umsatz und Gewinn für Sie zu erwirtschaften.

    Bei Finch bieten wir einekostenlose Analyse Ihres AdWords Kontos, in welcher wir Ihnen detailliert aufzeigen, wie Sie die Performance Ihrer Kampagnen verbessern können. Kontaktieren Sie unsere AdWords Spezialisten und prüfen Sie sie anhand dieser 5 Fragen.

  • 5 Questions to Ask an Agency

    So you're thinking about hiring a PPC Agency or just renewing that contract you have had for the past year?

    Know the answers to these questions before signing on the dotted line.

  • 5 Steps to Strengthen Lead Quality and Boost Volume

    Finch has a few types of clients that work very well with our technology and approach. One of those types of clients are those looking to generate more leads for their business. Unfortunately, 30-50% of leads generated by marketing efforts are junk leads. No good, worthless leads.

    Our COO, Jason Lowry and Google’s Account Development Manager Leslie Wright, discussed how to tackle this problem while attracting better, higher quality leads at Google’s Mountain View, CA studio.

  • 5 Things you Must Know for Magento Stores and Programmatic Advertising


    Almost every Magento store is using Google AdWords Search and Shopping as a channel to generate revenues. For many, this is their largest channel and represents a dominant part of their advertising budget. AdWords may be the largest sales channel on the planet and it is instant; buy a click right now and potentially get a sale. Changes made by Google over the past years represent massive opportunities for Magento store owners - yet hardly anyone takes advantage of this opportunity!

  • 5 Tricks to Successfully Manage Your PPC Agency

    "My current vendor is doing a great job and is taking great care of us” is something I hear frequently.  What they may actually be saying is “I don’t know what is going on, they are nice people and seem to know what they are doing”.  What if you knew exactly how to manage your PPC vendor?

  • 5 Ways to Kill your Competition Using Google AdWords


    Last week Finch hosted a webinar on how to kill your competition using Google AdWords and we just published the recording. Head on over and check it out.

  • 8 Illegitimate Reasons for Discrepancies Between AdWords & Google Analytics Conversions

    If you are an experienced AdWords advertiser, you probably have familiarity with AdWords conversion tracking code. This is a free, easy-to-use conversion tracking mechanism that requires placing JavaScript on whatever page you want to count as a conversion. All you have to do is create your campaign, install the code on your receipt/thank you pages, turn the campaign on, and the conversions start rolling in.

  • 8 Illegitimate Reasons for Discrepancies Between AdWords & Google Analytics Conversions - Part 2

    In the last blog, I talked about how a lot of marketers choose to integrate Google Analytics conversions into their AdWords accounts while keeping their AdWords conversion tracking in place and active. We frequently run across marketers using both tracking mechanisms who wonder why they are seeing different numbers from each.

    You should expect to see differences in the conversion numbers between the two tracking mechanisms. So how do you know if something is not working right in one or the other? Finch has run across a number of common illegitimate reasons for discrepancies between AdWords and integrated Google Analytics conversion numbers viewed in your AdWords conversions page. I described four of those illegitimate reasons in the last log. Below are four additional reasons.

  • 9 Biggest Lies About Automated PPC Management - Part 1

    Starting today, we have a series of blog entries exploring the 9 biggest lies that people have heard about automated PPC management with a couple of lies exposed each day. The American philosopher Homer Simpson once said, “Marge, it takes two to lie - one to lie, and one to listen.”

  • 9 Biggest Lies About Automated PPC Management - Part 2

    Welcome back to the second installment on lies that are spread about automated PPC. A lot of lies are probably more like gossip - companies have heard stories about automated PPC and pass this information along as fact.

  • 9 Biggest Lies About Automated PPC Management - Part 3

    We continue with our third article in a series on lies about automated PPC management. Some lies may have been historically accurate, but technology doesn’t stand still; some problems that may have existed have been overcome.

  • 9 Biggest Lies About Automated PPC Management - Part 4

    Remember what George told Jerry - “It’s not a lie if you believe it.” Companies believe the lies they are telling you and spread them like they are facts - but they just aren’t true. This is the last article in a series on lies about automated PPC management.

  • A Conversation With an Online Merchant About PPC

    Me: How is business?

    Merchant: Great, it is the holiday season and business is up!

    Me: Great, are you making money?

    Merchant: Yes, revenues are up almost 20% over last year.

    Me: From PPC?

    Merchant: No, overall.

    Me: Great, what about paid search sourced revenues?

    Merchant: It is up too!

    Me: By how much?

    Merchant: About the same as the other channels.

    Me: Here we go again :)

    Measure the exact return on the money you invest in PPC!!

  • A Moment with Finch

    Finch Moments

    There is a lot of talk about moments these days; a point where everything is timed just right. At Finch, we have our Moments too, when our clients see the impact of our programmatic technology and our people have on their performance.

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