FAQ

Yes. For example, if you use Webtrends, Omniture, or Speedtrap, you need to install Google Conversion Tracking since Finch uses this to track performance This also provides you with a vendor independent data set for your paid search campaigns for future needs.  For instructions on how to insert this, please visit adwords.google.com/support/aw/bin/answer.py?hl=en&answer=115794