Bjorn Espenes was featured again as a guest blogger on Certified Knowledge, a website covering PPC and other online marketing topics. This time Bjorn talked about the rising cost of clicks and how they affect small-to-medium sized businesses.
This week there were several articles written stating that the cost of using Google AdWords has become too expensive for SMBs. The old saying, “If all you have is a hammer, the world looks like a nail,” applies. If that is the case for an entire industry, the cost of nails is likely to increase. Is an entire industry missing out on the advantages of advertising online?