We continue with our third article in a series on lies about automated PPC management. Some lies may have been historically accurate, but technology doesn’t stand still; some problems that may have existed have been overcome.

6. Automated PPC management will bid down the keywords until nothing is left

Not true!  Historically that was the case with many of the 1st generation bidding tools.  Finch developed a unique approach that instead of bidding keywords down over time, creates the ability for a campaign to expand over time by re-engaging existing keywords and even dynamically inserting new keywords that have proven to convert.

7. Automated PPC management only works for mega sized accounts

Not true!  While it is true that you cannot optimize “nothing,” as long as you are driving at least a few conversions per week you can benefit dramatically by using Automated PPC management.

Next time we’ll expose lies about long term performance and installation difficulties.