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In part one of this series, we shared with you information from our presentations at the Finch + Google European Growth Summit 2018 that explained the importance of automation and machine learning for paid media. Then, in part two, we emphasized audiences. In this final post from the summit, we’ll focus on Display.

 

Last week Finch had the opportunity to sponsor the Digital Growth Unleashed Conference in Las Vegas. Digital Growth Unleashed is a two-day event for digital marketers to expand their knowledge base and obtain a better understanding of how to positively affect their entire marketing funnel.

In part one of our series about last month’s European Finch + Google Growth Summit, we explained how and why we brought our European clients inside Google HQ in Dublin for exclusive presentations by experts from both companies about the value of automation and machine learning for business growth.  

This week, we’ll summarize presentations on the importance of knowing your audience and using this knowledge to connect with them—in the right way and at the right time.

 

Over the next few weeks, we’ll publish a series of three posts on our blog, summarizing insights shared at our European Finch + Google Growth Summit, and highlighting the value of the Finch + Google partnership.

Seit einiger Zeit stehen in Google AdWords verschiedene Attributionsmodelle zur Verfügung. Wurde bisher alles auf den letzten Klick (Last Click Attribution) optimiert, gibt es nun die Möglichkeit, einen gesamten (Kauf)-Prozess abzubilden und zu bewerten und damit das eigene Budget bestmöglich einzusetzen.