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3 Questions About Google Ads, Your Spend, and Data

Search Engine Marketing: Questions About Google Ads You Need to Ask to Understand Your Data and Ad Spend! For online advertisers, it often seems that you have more Google Ads…

Written by Zach Wigham

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Say Goodbye to Average Position Metric on Google Ads

It’s Official: Google Sunsets Average Position Metric Back in February 2019, Google officially announced its intention to sunset the average position metric in Ads. This change went live on November…

Written by Ian Feik

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Using Programmatic to Influence Quality Score

In principle the objective is to profile the person the ad is targeted for and use that information to increase efficiency from the advertising spend. In this blog, I focus…

Written by Bjorn Espenes

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Google AdWords is a Commission Only Sales Channel

If you are an eCommerce site, you want them to fill up the shopping cart and check out. If your site is a lead generation front end for your sales…

Written by Bjorn Espenes

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