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Black Friday 2021 | Predictions & Strategy

Black Friday 2021 is around the corner, and shoppers everywhere are getting ready to fill their carts, check off their holiday lists, and grab some serious deals. Consumers anticipate once-a-year…

Written by Ashley Ray

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6 Tips to Optimize Amazon Sponsored Brands Ads

Amazon Sponsored Brands ads are a critical part of your Amazon Advertising mix and a good way to grab your share of the 51.2% of US eCommerce sales that are…

Written by Jeremiah Haas

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3 Steps for Growth with Amazon Sponsored Brands

Amazon Sponsored Brands ads are one advertising option in Amazon Advertising. They’re available in 3 formats — Product Collections, Store Spotlights, and Sponsored Brands Videos. They target the middle to…

Written by Jeremiah Haas

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How to Get the Best Product Images for eCommerce Paid Media

Online prospects can find your eCommerce product landing page in multiple ways— organic search, social media posts, paid campaigns, and emails, among others. When running paid ads that include your…

Written by Roy Ko

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What’s the Best Way to Advertise Amazon Products?

Amazon is king of the eCommerce world. And all eCommerce companies benefit by having their products found on Amazon. But what’s the best way to advertise Amazon products? I cover…

Written by Jeremiah Haas

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Prime Day for Sellers in 2021, How to Get Ready to Sell

Amazon Prime Day is for Amazon Sellers and Vendors as much as Prime Members. And if you sell online, it’s time to get ready to sell on Prime Day in…

Written by Jeremiah Haas

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Facebook Updates for iOS 14.5: What Advertisers Need to Know

A lot is happening in the paid advertising space. The cookieless future will affect paid advertising. And so will new privacy changes to iOS 14.5 and iPadOS 14.5 that roll…

Written by David Gray

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Take Action If Using Mailchimp in Europe

If you’re based in Europe and use Mailchimp for connecting with your eCommerce customers, take note. The Bavarian State Office for Data Protection Supervision (BayLDA) prohibited a company based in…

Written by Felix Gebhard

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How to Increase eCommerce Sales and Beat Your Competition

With added growth, comes added competition. And the recent growth in online shopping means companies need to increase eCommerce sales and stay competitive. The Growing eCommerce Market USD 4.27 trillion…

Written by Kelly McNulty

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A Unique Amazon Sales Strategy — Be a Vendor and a Seller

Almost every company that sells on Amazon starts out as an Amazon Seller. Some Sellers (and even a very few other companies) are then invited to become an Amazon Vendor.…

Written by Jeremiah Haas

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