Amazon Sponsored Brands ads are a critical part of your Amazon Advertising mix and a good way to grab your share of the 51.2% of US eCommerce sales that are…
Written by Jeremiah Haas
Amazon Sponsored Brands ads are one advertising option in Amazon Advertising. They’re available in 3 formats — Product Collections, Store Spotlights, and Sponsored Brands Videos. They target the middle to…
Online prospects can find your eCommerce product landing page in multiple ways— organic search, social media posts, paid campaigns, and emails, among others. When running paid ads that include your…
Written by Roy Ko
Amazon is king of the eCommerce world. And all eCommerce companies benefit by having their products found on Amazon. But what’s the best way to advertise Amazon products? I cover…
Amazon Prime Day is for Amazon Sellers and Vendors as much as Prime Members. And if you sell online, it’s time to get ready to sell on Prime Day in…
A lot is happening in the paid advertising space. The cookieless future will affect paid advertising. And so will new privacy changes to iOS 14.5 and iPadOS 14.5 that roll…
Written by David Gray
If you’re based in Europe and use Mailchimp for connecting with your eCommerce customers, take note. The Bavarian State Office for Data Protection Supervision (BayLDA) prohibited a company based in…
Written by Felix Gebhard
With added growth, comes added competition. And the recent growth in online shopping means companies need to increase eCommerce sales and stay competitive. The Growing eCommerce Market USD 4.27 trillion…
Written by Kelly McNulty
Almost every company that sells on Amazon starts out as an Amazon Seller. Some Sellers (and even a very few other companies) are then invited to become an Amazon Vendor.…
Retargeting is the paid advertiser’s version of remarketing. When you run retargeting ads, you advertise to people who’ve already visited your website, app, and Facebook or Instagram page. When you…
Written by Peter Kilkenny
