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Take Action If Using Mailchimp in Europe

If you’re based in Europe and use Mailchimp for connecting with your eCommerce customers, take note. The Bavarian State Office for Data Protection Supervision (BayLDA) prohibited a company based in…

Written by Felix Gebhard

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How to Increase eCommerce Sales and Beat Your Competition

With added growth, comes added competition. And the recent growth in online shopping means companies need to increase eCommerce sales and stay competitive. The Growing eCommerce Market USD 4.27 trillion…

Written by Kelly McNulty

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A Unique Amazon Sales Strategy — Be a Vendor and a Seller

Almost every company that sells on Amazon starts out as an Amazon Seller. Some Sellers (and even a very few other companies) are then invited to become an Amazon Vendor.…

Written by Jeremiah Haas

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How to Use Retargeting to Improve Conversions

Retargeting is the paid advertiser’s version of remarketing. When you run retargeting ads, you advertise to people who’ve already visited your website, app, and Facebook or Instagram page. When you…

Written by Peter Kilkenny

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How to Build a Successful eCommerce Loyalty Program

Several eCommerce platforms have emerged in the last few years. Some of the popular ones, including Shopify and WooCommerce, are market leaders that offer a trusted platform to launch, grow,…

Written by Sheryl Jones

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The Hidden Value of View-Through Conversions

Impressions are powerful. That’s one reason that in 2009, Google Ads introduced view-through conversions (VTCs) tracking and why the Microsoft Audience Network (MSAN) now offers them too. A VTC is…

Written by Peter Kilkenny

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Facebook Advertising Best Practices eTailers Need to Know

Every day 1.82 billion people use Facebook.1 Compare that to the estimated 3.5 billion searches each day on Google and that’s a healthy number of eyeballs to get in front…

Written by Cody Watkins

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Why Sell Your Products on eCommerce Giant Amazon in Sweden or Anywhere?

When a new brand emerges in a market, it’s often slightly behind competitors. This is usually because of lack of knowledge in the sector, or even because of a lack…

Written by Martin Ender

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Amazon Advertising Sponsored Brands Best Practices

The first in a two-post series on what Amazon Advertising Sponsored Brands are and best practices for optimizing them manually and with automation. the next post in this series is…

Written by Jeremiah Haas

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Automated Amazon Advertising Optimization for Sponsored Brands

The second in a two-post series on Sponsored Brands best practices. This post is the follow-up to my first post, Amazon Advertising Sponsored Brands Best Practices. Both posts are based…

Written by Jeremiah Haas

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