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How to Increase eCommerce Sales and Beat Your Competition

With added growth, comes added competition. And the recent growth in online shopping means companies need to increase eCommerce sales and stay competitive. The Growing eCommerce Market USD 4.27 trillion…

Written by Kelly McNulty

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Google Smart Shopping: When Isn’t It the Smartest Choice?

Google Smart Shopping is an automated way to use Google Ads to convert browsers to buyers. Why wouldn’t that always be the best option? Let’s find out. Let’s examine what…

Written by Kelly McNulty

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5 eCommerce Issues Solved By Automation and Insights

Despite being rightfully touted as an exceptional provider of opportunities for aspiring modern entrepreneurs, the eCommerce industry is far from easy to handle. The low barrier to entry lets you…

Written by Rodney Laws

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7 Things About Digital Marketing Automation (Paid Media)

Things Your Boss Wants You to Know It’s safe to say that over the last decade, digital marketing has evolved significantly. With the advent of A.I. and machine learning, the…

Written by Jared Prazen

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7 Reasons You Need a Paid Media Automation Platform

Digital marketers face daunting challenges. You’re expected to exceed all goals and expectations–whether you’re in-house or a PPC ninja at an agency. But there seems to be a common problem…

Written by Michelle Roberts

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Why Multi-Channel Automation Is More Important Than Multi-Channel Attribution

Multi-channel optimization is both great and limiting. For instance, if you optimize your paid search, display, and paid social, you’ll see results. Especially if you hire an expert team of…

Written by Bjorn Espenes

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Forget Your PPC Agency: Paid Search Automation

Explained in Fewer than 240 Words Look, I detest blogs that self-aggrandize. I do. But whenever I talk about paid search automation I realize few marketers understand what I mean…

Written by Tomas Ratto

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Automation: The Key to Paid Media Success

When we met in person to review her company’s paid media program, the problem was clear: They were using a low-tech strategy to compete in a high-tech market. The digital…

Written by Bjorn Espenes

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AI, Choices & Finch Marketing

What Is AI Anyway?  Is it the same as machine learning? Is it a 2001 Steven Spielberg movie based on a kid who can see dead people and turns into…

Written by Tomas Ratto

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Finch, A.I., and the future of digital advertising

I recently joined Finch as the Vice President of Marketing.  Having come from a strong technological background I always look to join companies that not only provide a superior product…

Written by Tomas Ratto

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