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What NOT to Do in Digital Marketing: Mistakes to Avoid in 2019

7 Marketing Mistakes to Avoid It’s no secret: best practices constantly evolve within the field of digital marketing. The savviest professional marketers relish in industry updates, keeping their customers abreast…

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The Next Big Thing in Digital Marketing

Six Trends That Will Change the Field Forever The next big thing in digital marketing isn’t just one, singular trend. It’s an amalgam of technologically-driven changes that are paving the…

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Fire Your Digital Marketing Agency: Knowing When to Do It

A Step-By-Step Checklist to Help You Fire Your Digital Marketing Agency  It’s amazing how many of our customers have worked with top digital marketing agencies. It’s more amazing that they…

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Forget Your PPC Agency: Paid Search Automation

Explained in Fewer than 240 Words Look, I detest blogs that self-aggrandize. I do. But whenever I talk about paid search automation I realize few marketers understand what I mean…

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Why Multi-Channel Automation Is More Important Than Multi-Channel Attribution

Multi-channel optimization is both great and limiting. For instance, if you optimize your paid search, display, and paid social, you’ll see results. Especially if you hire an expert team of…

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Dynamic Search Term Insertion: Expectations vs Reality

Dynamic Search Term Insertion (DSTI) is an automated feature of the Finch platform. Not to be confused with Dynamic Keyword Insertion: a Google Ads feature that updates ad text. What…

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Single Keyword Ad Groups Should Be the Focus of Your Paid Media Strategy

Single Keyword Ad Groups (or SKAGs, as well call them) offer that level of insight. SKAGs give marketers the ability to adjust campaign structure at the keyword level. This leads…

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Automation: The Key to Paid Media Success

When we met in person to review her company’s paid media program, the problem was clear: They were using a low-tech strategy to compete in a high-tech market. The digital…

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AI, Choices & Finch Marketing

What Is AI Anyway?  Is it the same as machine learning? Is it a 2001 Steven Spielberg movie based on a kid who can see dead people and turns into…

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Finch + Google European Growth Summit 2018: Part Three

In her keynote, Google’s Head of Display for Central Europe Kristina Faber showed us Google’s new carousel display ads. These mobile and web app ads are similar to what you…

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