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Single Keyword Ad Groups Should Be the Focus of Your Paid Media Strategy

Single Keyword Ad Groups (or SKAGs, as well call them) offer that level of insight. SKAGs give marketers the ability to adjust campaign structure at the keyword level. This leads…

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Automation: The Key to Paid Media Success

When we met in person to review her company’s paid media program, the problem was clear: They were using a low-tech strategy to compete in a high-tech market. The digital…

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AI, Choices & Finch Marketing

What Is AI Anyway?  Is it the same as machine learning? Is it a 2001 Steven Spielberg movie based on a kid who can see dead people and turns into…

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Finch + Google European Growth Summit 2018: Part Three

In her keynote, Google’s Head of Display for Central Europe Kristina Faber showed us Google’s new carousel display ads. These mobile and web app ads are similar to what you…

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Finch, A.I., and the future of digital advertising

I recently joined Finch as the Vice President of Marketing.  Having come from a strong technological background I always look to join companies that not only provide a superior product…

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Finch Wins Google’s Search Innovation Award 2017

Finch Gets First Place for Paid Search at North American Premier Partner Awards Salt Lake City, UTAH – August 8, 2017 Finch has won a major Google Premier Partners Award for Search…

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Google Accolades Keep On Coming

We’re not just bragging. We want to share this with you because Google keeps telling us that we provide the best performance for PPC. We’re changing the face of the…

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Technology Is About To Fix The Broken Paid Search Industry For Advertisers

This problem exists because it is a very complex industry that requires people with specific industry knowledge and solid technology.  There are also very low barriers to entry; anyone can…

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PPC Management Via Software – Key to Success

1.  Granular Structure Granularity is the basis for Finch’s campaign architecture. The Finch platform gives each keyword its own ad group. By creating single keyword ad groups, the platform can…

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Paid Search Profit Optimization

The Problem With CPA Optimization I think that we can safely assume that most businesses would like to achieve a maximal level of profit, so that being said let’s define…

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