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Finch + Google European Growth Summit 2018: Part Three

In her keynote, Google’s Head of Display for Central Europe Kristina Faber showed us Google’s new carousel display ads. These mobile and web app ads are similar to what you…

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Finch, A.I., and the future of digital advertising

I recently joined Finch as the Vice President of Marketing.  Having come from a strong technological background I always look to join companies that not only provide a superior product…

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Finch Wins Google’s Search Innovation Award 2017

Finch Gets First Place for Paid Search at North American Premier Partner Awards Salt Lake City, UTAH – August 8, 2017 Finch has won a major Google Premier Partners Award for Search…

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Google Accolades Keep On Coming

We’re not just bragging. We want to share this with you because Google keeps telling us that we provide the best performance for PPC. We’re changing the face of the…

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Technology Is About To Fix The Broken Paid Search Industry For Advertisers

This problem exists because it is a very complex industry that requires people with specific industry knowledge and solid technology.  There are also very low barriers to entry; anyone can…

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PPC Management Via Software – Key to Success

1.  Granular Structure Granularity is the basis for Finch’s campaign architecture. The Finch platform gives each keyword its own ad group. By creating single keyword ad groups, the platform can…

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Paid Search Profit Optimization

The Problem With CPA Optimization I think that we can safely assume that most businesses would like to achieve a maximal level of profit, so that being said let’s define…

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Summer Travel is Here: Time to Optimize for Mobile

  Knowing that there is a shift from desktop bookings to mobile, you decide to start advertising and optimizing for mobile campaigns. Internet users are 36% more likely to use…

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Would you pass this online advertising KPIs quiz?

CPA = Total costs / Total number of conversions “What it costs me, on average, to get a desired action” CPA = Cost per acquisition This metric that measures the…

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Finch VIP Summit – Google Dublin

Ever since Finch won Google’s award for the Best Shopping Performance 2016, we’ve been planning to put an event together based on concrete, actionable improvements that could easily translate into…

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