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Technology Is About To Fix The Broken Paid Search Industry For Advertisers

This problem exists because it is a very complex industry that requires people with specific industry knowledge and solid technology.  There are also very low barriers to entry; anyone can…

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PPC Management Via Software – Key to Success

1.  Granular Structure Granularity is the basis for Finch’s campaign architecture. The Finch platform gives each keyword its own ad group. By creating single keyword ad groups, the platform can…

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Paid Search Profit Optimization

The Problem With CPA Optimization I think that we can safely assume that most businesses would like to achieve a maximal level of profit, so that being said let’s define…

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Summer Travel is Here: Time to Optimize for Mobile

  Knowing that there is a shift from desktop bookings to mobile, you decide to start advertising and optimizing for mobile campaigns. Internet users are 36% more likely to use…

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Would you pass this online advertising KPIs quiz?

CPA = Total costs / Total number of conversions “What it costs me, on average, to get a desired action” CPA = Cost per acquisition This metric that measures the…

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Finch VIP Summit – Google Dublin

Ever since Finch won Google’s award for the Best Shopping Performance 2016, we’ve been planning to put an event together based on concrete, actionable improvements that could easily translate into…

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Google Premier Partner Award Case Study: Finch

Last year’s Premier Partner Awards for best Shopping campaign was won by Finch. Finch was founded on a simple, yet seemingly impossible, proposition: to help advertisers predict the profit of…

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Is Exact Match Dead?

This is bad, very bad, doomsday bad. Search Engine Land declared it the Death of Exact Match. Perhaps it’s not really that bad. It does mean that an exact match…

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The Secret Behind Successful Keyword Expansion

One of the most important elements for growth and high productivity from your paid search account though is keyword expansion. We have a popular saying at Finch: “if you don’t…

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The Benefit of Single Keyword/PLA Ad Groups

The ad group level provides the most accurate and granular way of isolating variables such as match type, PLAs, and bid modifiers: device, audience, location, etc.  When combining all these…

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