Especially in eCommerce, digital advertising is getting increasingly complex with numerous SKUs on multiple ad platforms. In this competitive environment it’s crucial to use data to drive decisions about products…
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When Comparing Google Ads vs Amazon Ads, Does Amazon Deserve Your Spend? In 2020 there is hardly any eCommerce company that is not using Google Ads as a traffic source.…
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More Competition Among Digital Marketing Experts It’s no secret that big data drastically impacts the goals and success of digital marketers. Gaining access to millions of data points from your…
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Search Engine Marketing: Questions About Google Ads You Need to Ask to Understand Your Data and Ad Spend! For online advertisers, it often seems that you have more Google Ads…
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It’s Official: Google Sunsets Average Position Metric Back in February 2019, Google officially announced its intention to sunset the average position metric in Ads. This change went live on November…
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Don’t Pause Your B2C/B2B Holiday Campaigns Scalability is a Long-Tail Game It’s now time to start planning and actualizing your growth for 2020. At Finch, we’re hearing from many marketers…
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How Google’s Same-Meaning Close Variants Will Impact Your BMM and PM Strategies Last week, Google announced same-meaning close variants for both broad and phrase match modifiers. Nearly a year…
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Despite being rightfully touted as an exceptional provider of opportunities for aspiring modern entrepreneurs, the eCommerce industry is far from easy to handle. The low barrier to entry lets you…
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Re-Watching NBC’s The Office: You Miss Every Shot You Don’t Take and Other Digital Marketing Lessons When The Office first debuted on NBC, many of us may have been in…
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Event Recap This year we invited our clients from all over Europe to Dublin to attend our the Annual FINCH Summit. Over the course of two days, we celebrated customer…
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