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How to succeed in eCommerce with Finch’s Unique Insights Reportings

Especially in eCommerce, digital advertising is getting increasingly complex with numerous SKUs on multiple ad platforms. In this competitive environment it’s crucial to use data to drive decisions about products…

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Google Ads vs Amazon Advertising: Clash of the Titans

When Comparing Google Ads vs Amazon Ads, Does Amazon Deserve Your Spend? In 2020 there is hardly any eCommerce company that is not using Google Ads as a traffic source.…

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The Lack of Actionable Insights for Digital Marketers

More Competition Among Digital Marketing Experts It’s no secret that big data drastically impacts the goals and success of digital marketers. Gaining access to millions of data points from your…

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3 Questions About Google Ads, Your Spend, and Data

Search Engine Marketing: Questions About Google Ads You Need to Ask to Understand Your Data and Ad Spend! For online advertisers, it often seems that you have more Google Ads…

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Say Goodbye to Average Position Metric on Google Ads

It’s Official: Google Sunsets Average Position Metric Back in February 2019, Google officially announced its intention to sunset the average position metric in Ads. This change went live on November…

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Scalability Doesn’t Stop with Holiday B2C/B2B Campaigns

Don’t Pause Your B2C/B2B Holiday Campaigns Scalability is a Long-Tail Game It’s now time to start planning and actualizing your growth for 2020. At Finch, we’re hearing from many marketers…

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Google’s Same-Meaning Close Variants Are Changing for Broad & Phrase Match Modifiers

  How Google’s Same-Meaning Close Variants Will Impact Your BMM and PM Strategies Last week, Google announced same-meaning close variants for both broad and phrase match modifiers. Nearly a year…

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5 eCommerce Issues Solved By Automation and Insights

Despite being rightfully touted as an exceptional provider of opportunities for aspiring modern entrepreneurs, the eCommerce industry is far from easy to handle. The low barrier to entry lets you…

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Seven Things to Learn in Digital Marketing from The Office

Re-Watching NBC’s The Office: You Miss Every Shot You Don’t Take and Other Digital Marketing Lessons  When The Office first debuted on NBC, many of us may have been in…

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Key Takeaways and Impressions from the FINCH Partner Summit 2019

Event Recap This year we invited our clients from all over Europe to Dublin to attend our the Annual FINCH Summit. Over the course of two days, we celebrated customer…

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