It’s Official: Google Sunsets Average Position Metric Back in February 2019, Google officially announced its intention to sunset the average position metric in Ads. This change went live on November…
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Don’t Pause Your B2C/B2B Holiday Campaigns Scalability is a Long-Tail Game It’s now time to start planning and actualizing your growth for 2020. At Finch, we’re hearing from many marketers…
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How Google’s Same-Meaning Close Variants Will Impact Your BMM and PM Strategies Last week, Google announced same-meaning close variants for both broad and phrase match modifiers. Nearly a year…
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Despite being rightfully touted as an exceptional provider of opportunities for aspiring modern entrepreneurs, the eCommerce industry is far from easy to handle. The low barrier to entry lets you…
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Re-Watching NBC’s The Office: You Miss Every Shot You Don’t Take and Other Digital Marketing Lessons When The Office first debuted on NBC, many of us may have been in…
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Event Recap This year we invited our clients from all over Europe to Dublin to attend our the Annual FINCH Summit. Over the course of two days, we celebrated customer…
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Things Your Boss Wants You to Know It’s safe to say that over the last decade, digital marketing has evolved significantly. With the advent of A.I. and machine learning, the…
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How Combining SEO and SEM Delivers the Strongest Outcomes It’s no secret that Finch is a marketing technology platform and many of our customers focus on driving their presence in…
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Digital marketers face daunting challenges. You’re expected to exceed all goals and expectations–whether you’re in-house or a PPC ninja at an agency. But there seems to be a common problem…
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It’s no secret that digital marketing has had a significant influence on humanity over the last twenty years. And with the invention of social media, it seems that person-to-person interaction…
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