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What the End of Broad Match Modifier Keywords in Google Ads Means

In early February 2021, Google announced its plan to merge phrase and broad match modifier keywords beginning February 18, 2021. In this post, we examine what the change means for…

Written by Kelly McNulty

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Rethink the Best KPI for eCommerce

Just what is the best KPI for eCommerce paid advertising? Finch CSO Devrin Carlson-Smith touched on that in the Rethinking eCommerce KPIs in 2021 webinar. In this post, I further…

Written by Sean Christiansen

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Multi-Touch Attribution and Your Customer Journey

Understanding the online customer journey and picking an attribution model is critical for eCommerce marketers. While there are only a few key eCommerce KPIs, there are multiple attribution models to…

Written by Timo Bernsmann

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The eCommerce Landscape: Insights from 2020

The eCommerce landscape shifted dramatically in 2020. In the US alone, eCommerce grew 30% to reach levels not expected until 2022.1 eCommerce also grew 26.3% in Western Europe in 2020.2…

Written by Kelly McNulty

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Test Your Knowledge of the 3 Key eCommerce KPIs

Key performance indicators (KPIs) are how eCommerce marketers tell if our efforts are working. They’re how we tell our bosses how well our efforts are working. They tell us where…

Written by Kelly McNulty

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How to Build a Successful eCommerce Loyalty Program

Several eCommerce platforms have emerged in the last few years. Some of the popular ones, including Shopify and WooCommerce, are market leaders that offer a trusted platform to launch, grow,…

Written by Sheryl Jones

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Filling the Gap in the Digital Marketing Workflow — a Beta User’s Perspective

Digital marketing workflow solutions help manage advertising processes. Many are built to be used internally by agencies. Very few are meant to be used by agencies and their clients. Capabilities…

Written by Verena Stoker

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Cookie Consent Tools: A New Judgment on “Nudging”

This post originally appeared on BPM Legal’s blog, datenschutzerklaerung.info, at www.datenschutzerklaerung.info/cookie-consent-tools-lg-rostock/. It covers new rulings on GDPR cookie consent, which affect any company, regardless of location, that has website visits…

Written by Felix Gebhard

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Black Friday 2020 Didn’t Disappoint Online Sellers

Black Friday 2020 is over for the most part (some sellers continue to offer discounts into December and Black Friday was on Dec. 4 in France). And even with an…

Written by Kelly McNulty

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The Biggest Challenges in eCommerce During 2021

COVID-19 has increased the pace of eCommerce growth. The flip side of that growth is that competition is growing too. To keep up with competitors, eTailers need to know what…

Written by Kelly McNulty

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