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The Why and How of Back-to-School Advertising for eCommerce Brands

Students head back to school soon. And in many locations, students will return to the classroom after a year of remote learning. That means new school clothes, backpacks, computers, pens,…

Written by Kelly McNulty

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6 Tips to Optimize Amazon Sponsored Brands Ads

Amazon Sponsored Brands ads are a critical part of your Amazon Advertising mix and a good way to grab your share of the 51.2% of US eCommerce sales that are…

Written by Jeremiah Haas

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3 Steps for Growth with Amazon Sponsored Brands

Amazon Sponsored Brands ads are one advertising option in Amazon Advertising. They’re available in 3 formats — Product Collections, Store Spotlights, and Sponsored Brands Videos. They target the middle to…

Written by Jeremiah Haas

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How to Get the Best Product Images for eCommerce Paid Media

Online prospects can find your eCommerce product landing page in multiple ways— organic search, social media posts, paid campaigns, and emails, among others. When running paid ads that include your…

Written by Roy Ko

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What’s the Best Way to Advertise Amazon Products?

Amazon is king of the eCommerce world. And all eCommerce companies benefit by having their products found on Amazon. But what’s the best way to advertise Amazon products? I cover…

Written by Jeremiah Haas

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What Is Browser Fingerprinting? It’s the Lesser-Known “Brother” to Cookies.

The technique most commonly known for tracking users online is “cookies.” Almost all websites ask users to agree to accept cookies. But there’s another tracking method out there — browser…

Written by Tomasz Wierzbowski

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Prime Day for Sellers in 2021, How to Get Ready to Sell

Amazon Prime Day is for Amazon Sellers and Vendors as much as Prime Members. And if you sell online, it’s time to get ready to sell on Prime Day in…

Written by Jeremiah Haas

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A Guide to Automating End-to-End eCommerce Site Testing

eCommerce web development is a balancing act between speed and compromising quality. There’s fierce competition to get the right product in front of the right user, with a never-ending list…

Written by Erik Fogg

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Amazon Sponsored Display Adds More Options for Advertisers

Amazon Sponsored Display lets advertisers engage buyers at the top of the shopping funnel using display ads on Amazon, across the web, and in apps. And now, Amazon has added…

Written by Jeremiah Haas

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3-Step Guide to a Successful eCommerce Sales Promotion Planning Process [Infographic]

In my recent posts, I covered topics from Finch’s Recharge Your Approach to eCommerce Promotions webinar, including how to use buyer psychology in your promotions and how to use different…

Written by Verena Stoker

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