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Amazon Advertising Sponsored Brands Best Practices

The first in a two-post series on what Amazon Advertising Sponsored Brands are and best practices for optimizing them manually and with automation. I had the pleasure of presenting a…

Written by Jeremiah Haas

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Automated Amazon Advertising Optimization for Sponsored Brands

The second in a two-post series on Sponsored Brands best practices. This post is the follow-up to my first post, Amazon Advertising Sponsored Brands Best Practices. Both posts are based…

Written by Jeremiah Haas

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Finch Clients Realizing eCommerce Business Growth

Growth during a pandemic is not impossible. eCommerce business growth is an actual reality right now. While we’ve all had plenty of bad news in recent months. But even in…

Written by Karoliina Heinonen

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Amazon Prime Day Tips for Sellers and Vendors

Amazon Prime Day is for Amazon Sellers and Vendors as much as Prime Members. And if you sell online, you still have time to take part in Prime Day 2020.…

Written by Jeremiah Haas

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DDZIM/PPC Amazon Advertising Tools Analysis Ranks Finch in Top 10

David Zimmerman of DDZIM/PPC published his “Review of All Amazon Advertising Tools” on YouTube in July. The review analyzes some 43 tools — including the Finch Advertising Management Platform —…

Written by Jeremiah Haas

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COVID-19 and the 2020 Online Holiday Shopping Season

Many companies have closed, possibly permanently, because of the COVID-19 pandemic. And a staggering number of people have lost jobs. Retail has been particularly hard hit. Recovery worldwide is predicted…

Written by Kelly McNulty

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8 Benefits of Single Keyword Ad Groups (SKAGs) for Ad Campaigns

An optimal campaign structure is essential for the control of your Google Ads and Amazon Advertising accounts. It’s what makes successful optimization possible. One structure that’s proven successful for ad…

Written by Daniel Niedermayer

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4 Must-Have Amazon Advertising Reports

Amazon rules the eCommerce space — not just as a store, but as the hub for online shopping just as Google is the hub for online searches. More product searches…

Written by Jeremiah Haas

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The Human Side of Data, Automation, and Technology

Digital marketing has grown exponentially in recent years. And for a company to scale its business online and compete, using data and automating paid media campaigns is critical. Automation and…

Written by Bjorn Espenes

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Google Smart Shopping: When Isn’t It the Smartest Choice?

Google Smart Shopping is an automated way to use Google Ads to convert browsers to buyers. Why wouldn’t that always be the best option? Let’s find out. Let’s examine what…

Written by Kelly McNulty

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