Google Ads vs Amazon Advertising: Clash of the Titans
When Comparing Google Ads vs Amazon Ads, Does Amazon Deserve Your Spend? In 2020 there is hardly any eCommerce company that is not using Google Ads as a traffic source.…
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When Comparing Google Ads vs Amazon Ads, Does Amazon Deserve Your Spend? In 2020 there is hardly any eCommerce company that is not using Google Ads as a traffic source.…
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More Competition Among Digital Marketing Experts It’s no secret that big data drastically impacts the goals and success of digital marketers. Gaining access to millions of data points from your…
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Search Engine Marketing: Questions About Google Ads You Need to Ask to Understand Your Data and Ad Spend! For online advertisers, it often seems that you have more Google Ads…
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It’s Official: Google Sunsets Average Position Metric Back in February 2019, Google officially announced its intention to sunset the average position metric in Ads. This change went live on November…
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Don’t Pause Your B2C/B2B Holiday Campaigns Scalability is a Long-Tail Game It’s now time to start planning and actualizing your growth for 2020. At Finch, we’re hearing from many marketers…
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How Google’s Same-Meaning Close Variants Will Impact Your BMM and PM Strategies Last week, Google announced same-meaning close variants for both broad and phrase match modifiers. Nearly a year…
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Despite being rightfully touted as an exceptional provider of opportunities for aspiring modern entrepreneurs, the eCommerce industry is far from easy to handle. The low barrier to entry lets you…
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Re-Watching NBC’s The Office: You Miss Every Shot You Don’t Take and Other Digital Marketing Lessons When The Office first debuted on NBC, many of us may have been in…
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Event Recap This year we invited our clients from all over Europe to Dublin to attend our the Annual FINCH Summit. Over the course of two days, we celebrated customer…
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Things Your Boss Wants You to Know It’s safe to say that over the last decade, digital marketing has evolved significantly. With the advent of A.I. and machine learning, the…
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