Amazon rules the eCommerce space — not just as a store, but as the hub for online shopping just as Google is the hub for online searches. More product searches…
Written by Jeremiah Haas
Digital marketing has grown exponentially in recent years. And for a company to scale its business online and compete, using data and automating paid media campaigns is critical. Automation and…
Written by Bjorn Espenes
Google Smart Shopping is an automated way to use Google Ads to convert browsers to buyers. Why wouldn’t that always be the best option? Let’s find out. Let’s examine what…
Written by Kelly McNulty
Compare and Utilize Cross-Platform Reporting Data Across Google, Microsoft, and Amazon Advertising Heads-up: If you have only a single search or shopping campaign running (on any advertising platform) then this…
Written by Jason Lowry
This blog post was contributed by our long-time partner DataFeedWatch. They simplify the complexity of feed management for our customers and ensure that the feed quality on Google Shopping and…
Written by Martin Ender
FINCH company culture in times of COVID-19 At Finch, we recently celebrated our ten year anniversary; for the first four years we were entirely virtual, everyone worked remotely. Flashforward to…
Written by Verena Stoker
The Google Shopping blog posted this article today with a dramatic title saying “It’s now free to sell on Google”. Does this mean that Google Shopping is now free? Not…
It was just over six weeks ago I was in Japan and the first COVID-19 cases had begun to surface. I was there to speak at the annual customer conference…
Especially in eCommerce, digital advertising is getting increasingly complex with numerous SKUs on multiple ad platforms. In this competitive environment it’s crucial to use data to drive decisions about products…
When Comparing Google Ads vs Amazon Ads, Does Amazon Deserve Your Spend? In 2020 there is hardly any eCommerce company that is not using Google Ads as a traffic source.…
Written by Daniel Niedermayer
