Multi-channel optimization is both great and limiting. For instance, if you optimize your paid search, display, and paid social, you’ll see results. Especially if you hire an expert team of…
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Dynamic Search Term Insertion (DSTI) is an automated feature of the Finch platform. Not to be confused with Dynamic Keyword Insertion: a Google Ads feature that updates ad text. What…
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Single Keyword Ad Groups (or SKAGs, as well call them) offer that level of insight. SKAGs give marketers the ability to adjust campaign structure at the keyword level. This leads…
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When we met in person to review her company’s paid media program, the problem was clear: They were using a low-tech strategy to compete in a high-tech market. The digital…
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What Is AI Anyway? Is it the same as machine learning? Is it a 2001 Steven Spielberg movie based on a kid who can see dead people and turns into…
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In her keynote, Google’s Head of Display for Central Europe Kristina Faber showed us Google’s new carousel display ads. These mobile and web app ads are similar to what you…
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I recently joined Finch as the Vice President of Marketing. Having come from a strong technological background I always look to join companies that not only provide a superior product…
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Finch Gets First Place for Paid Search at North American Premier Partner Awards Salt Lake City, UTAH – August 8, 2017 Finch has won a major Google Premier Partners Award for Search…
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We’re not just bragging. We want to share this with you because Google keeps telling us that we provide the best performance for PPC. We’re changing the face of the…
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This problem exists because it is a very complex industry that requires people with specific industry knowledge and solid technology. There are also very low barriers to entry; anyone can…
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