It’s no secret that digital marketing has had a significant influence on humanity over the last twenty years. And with the invention of social media, it seems that person-to-person interaction…
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7 Marketing Mistakes to Avoid It’s no secret: best practices constantly evolve within the field of digital marketing. The savviest professional marketers relish in industry updates, keeping their customers abreast…
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Six Trends That Will Change the Field Forever The next big thing in digital marketing isn’t just one, singular trend. It’s an amalgam of technologically-driven changes that are paving the…
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A Step-By-Step Checklist to Help You Fire Your Digital Marketing Agency It’s amazing how many of our customers have worked with top digital marketing agencies. It’s more amazing that they…
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Explained in Fewer than 240 Words Look, I detest blogs that self-aggrandize. I do. But whenever I talk about paid search automation I realize few marketers understand what I mean…
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Multi-channel optimization is both great and limiting. For instance, if you optimize your paid search, display, and paid social, you’ll see results. Especially if you hire an expert team of…
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Dynamic Search Term Insertion (DSTI) is an automated feature of the Finch platform. Not to be confused with Dynamic Keyword Insertion: a Google Ads feature that updates ad text. What…
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Single Keyword Ad Groups (or SKAGs, as well call them) offer that level of insight. SKAGs give marketers the ability to adjust campaign structure at the keyword level. This leads…
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When we met in person to review her company’s paid media program, the problem was clear: They were using a low-tech strategy to compete in a high-tech market. The digital…
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What Is AI Anyway? Is it the same as machine learning? Is it a 2001 Steven Spielberg movie based on a kid who can see dead people and turns into…
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