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Test Your Knowledge of the 3 Key eCommerce KPIs

Key performance indicators (KPIs) are how eCommerce marketers tell if our efforts are working. They’re how we tell our bosses how well our efforts are working. They tell us where…

Written by Kelly McNulty

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How to Build a Successful eCommerce Loyalty Program

Several eCommerce platforms have emerged in the last few years. Some of the popular ones, including Shopify and WooCommerce, are market leaders that offer a trusted platform to launch, grow,…

Written by Sheryl Jones

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Filling the Gap in the Digital Marketing Workflow — a Beta User’s Perspective

Digital marketing workflow solutions help manage advertising processes. Many are built to be used internally by agencies. Very few are meant to be used by agencies and their clients. Capabilities…

Written by Verena Stoker

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Cookie Consent Tools: A New Judgment on “Nudging”

This post originally appeared on BPM Legal’s blog, datenschutzerklaerung.info, at www.datenschutzerklaerung.info/cookie-consent-tools-lg-rostock/. It covers new rulings on GDPR cookie consent, which affect any company, regardless of location, that has website visits…

Written by Felix Gebhard

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Black Friday 2020 Didn’t Disappoint Online Sellers

Black Friday 2020 is over for the most part (some sellers continue to offer discounts into December and Black Friday was on Dec. 4 in France). And even with an…

Written by Kelly McNulty

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The Biggest Challenges in eCommerce During 2021

COVID-19 has increased the pace of eCommerce growth. The flip side of that growth is that competition is growing too. To keep up with competitors, eTailers need to know what…

Written by Kelly McNulty

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The Hidden Value of View-Through Conversions

Impressions are powerful. That’s one reason that in 2009, Google Ads introduced view-through conversions (VTCs) tracking and why the Microsoft Audience Network (MSAN) now offers them too. A VTC is…

Written by Peter Kilkenny

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Facebook Advertising Best Practices eTailers Need to Know

Every day 1.82 billion people use Facebook.1 Compare that to the estimated 3.5 billion searches each day on Google and that’s a healthy number of eyeballs to get in front…

Written by Cody Watkins

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Why Sell Your Products on eCommerce Giant Amazon in Sweden or Anywhere?

When a new brand emerges in a market, it’s often slightly behind competitors. This is usually because of lack of knowledge in the sector, or even because of a lack…

Written by Martin Ender

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Your Guide to Black Friday Strategies for Online Retailers in 2020

Black Friday, Cyber Monday, Cyber 5, Black Week, Cyber Week, whatever you call it, it’s coming — and quick. It’s also your opportunity to increase eCommerce sales and revenue. And…

Written by Kelly McNulty

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