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7 Things About Digital Marketing Automation (Paid Media) Your Boss Wants You to Know

  It’s safe to say that over the last decade, digital marketing has evolved significantly. With the advent of A.I. and machine learning, the power of automation seems to possess…

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SEO and SEM: Get Your Page FIRST on the SERPS!

How Combining SEO and SEM Delivers the Strongest Outcomes It’s no secret that Finch is a marketing technology platform and many of our customers focus on driving their presence in…

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7 Reasons You Need a Paid Media Marketing Automation Platform

  Digital marketers face daunting challenges. You’re expected to exceed all goals and expectations–whether you’re in-house or a PPC ninja at an agency. But there seems to be a common…

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Digital Marketing Agencies: Expectations vs Reality

It’s no secret that digital marketing has had a significant influence on humanity over the last twenty years. And with the invention of social media, it seems that person-to-person interaction…

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What NOT to Do in Digital Marketing in 2019

7 Marketing Mistakes to Avoid It’s no secret: best practices constantly evolve within the field of digital marketing. The savviest professional marketers relish in industry updates, keeping their customers abreast…

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The Next Big Thing in Digital Marketing

Six Trends That Will Change the Field Forever The next big thing in digital marketing isn’t just one, singular trend. It’s an amalgam of technologically-driven changes that are paving the…

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Fire Your Digital Marketing Agency: Knowing When to Do It

A Step-By-Step Checklist to Help You Fire Your Digital Marketing Agency  It’s amazing how many of our customers have worked with top digital marketing agencies. It’s more amazing that they…

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Forget Your PPC Agency: Paid Search Automation

Explained in Fewer than 240 Words Look, I detest blogs that self-aggrandize. I do. But whenever I talk about paid search automation I realize few marketers understand what I mean…

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Why Multi-Channel Automation Is More Important Than Multi-Channel Attribution

Multi-channel optimization is both great and limiting. For instance, if you optimize your paid search, display, and paid social, you’ll see results. Especially if you hire an expert team of…

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Dynamic Search Term Insertion: Expectations vs Reality

Dynamic Search Term Insertion (DSTI) is an automated feature of the Finch platform. Not to be confused with Dynamic Keyword Insertion: a Google Ads feature that updates ad text. What…

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