How Google’s Same-Meaning Close Variants Will Impact Your BMM and PM Strategies Last week, Google announced same-meaning close variants for both broad and phrase match modifiers. Nearly a year…
Read More
Despite being rightfully touted as an exceptional provider of opportunities for aspiring modern entrepreneurs, the eCommerce industry is far from easy to handle. The low barrier to entry lets you…
Read More
Re-Watching NBC’s The Office: You Miss Every Shot You Don’t Take and Other Digital Marketing Lessons When The Office first debuted on NBC, many of us may have been in…
Read More
Event Recap This year we invited our clients from all over Europe to Dublin to attend our the Annual FINCH Summit. Over the course of two days, we celebrated customer…
Read More
Things Your Boss Wants You to Know It’s safe to say that over the last decade, digital marketing has evolved significantly. With the advent of A.I. and machine learning, the…
Read More
How Combining SEO and SEM Delivers the Strongest Outcomes It’s no secret that Finch is a marketing technology platform and many of our customers focus on driving their presence in…
Read More
Digital marketers face daunting challenges. You’re expected to exceed all goals and expectations–whether you’re in-house or a PPC ninja at an agency. But there seems to be a common problem…
Read More
It’s no secret that digital marketing has had a significant influence on humanity over the last twenty years. And with the invention of social media, it seems that person-to-person interaction…
Read More
7 Marketing Mistakes to Avoid It’s no secret: best practices constantly evolve within the field of digital marketing. The savviest professional marketers relish in industry updates, keeping their customers abreast…
Read More
Six Trends That Will Change the Field Forever The next big thing in digital marketing isn’t just one, singular trend. It’s an amalgam of technologically-driven changes that are paving the…
Read More
