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8 Benefits of Single Keyword Ad Groups (SKAGs) for Ad Campaigns

An optimal campaign structure is essential for the control of your Google Ads and Amazon Advertising accounts. It’s what makes successful optimization possible. One structure that’s proven successful for ad…

Written by Daniel Niedermayer

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4 Must-Have Amazon Advertising Reports

Amazon rules the eCommerce space — not just as a store, but as the hub for online shopping just as Google is the hub for online searches. More product searches…

Written by Jeremiah Haas

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The Human Side of Data, Automation, and Technology

Digital marketing has grown exponentially in recent years. And for a company to scale its business online and compete, using data and automating paid media campaigns is critical. Automation and…

Written by Bjorn Espenes

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Google Smart Shopping: When Isn’t It the Smartest Choice?

Google Smart Shopping is an automated way to use Google Ads to convert browsers to buyers. Why wouldn’t that always be the best option? Let’s find out. Let’s examine what…

Written by Kelly McNulty

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More Than Just Reporting — Revenue-Generating Data

Compare and Utilize Cross-Platform Reporting Data Across Google, Microsoft, and Amazon Advertising Heads-up: If you have only a single search or shopping campaign running (on any advertising platform) then this…

Written by Jason Lowry

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Key Benefits of Optimizing Google Shopping Feeds

This blog post was contributed by our long-time partner DataFeedWatch. They simplify the complexity of feed management for our customers and ensure that the feed quality on Google Shopping and…

Written by Martin Ender

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One Global Team

FINCH company culture in times of COVID-19 At Finch, we recently celebrated our ten year anniversary; for the first four years we were entirely virtual, everyone worked remotely. Flashforward to…

Written by Verena Stoker

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“It’s now free to sell on Google” – or is it?

The Google Shopping blog posted this article today with a dramatic title saying “It’s now free to sell on Google”.  Does this mean that Google Shopping is now free? Not…

Written by Bjorn Espenes

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Learning from Darwin’s finches in Times of Crisis

It was just over six weeks ago I was in Japan and the first COVID-19 cases had begun to surface. I was there to speak at the annual customer conference…

Written by Bjorn Espenes

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How to succeed in eCommerce with Finch’s Unique Insights Reportings

Especially in eCommerce, digital advertising is getting increasingly complex with numerous SKUs on multiple ad platforms. In this competitive environment it’s crucial to use data to drive decisions about products…

Written by Jason Lowry

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