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Amazon Sponsored Display Adds More Options For Advertisers

Amazon Sponsored Display lets advertisers engage buyers at the top of the shopping funnel using display ads on Amazon, across the web, and in apps. And now, Amazon has added…

Written by Jeremiah Haas

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3-Step Guide to a Successful eCommerce Sales Promotion Planning Process [Infographic]

In my recent posts, I covered topics from Finch’s Recharge Your Approach to eCommerce Promotions webinar, including how to use buyer psychology in your promotions and how to use different…

Written by Verena Stoker

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Facebook Updates for iOS 14.5: What Advertisers Need to Know

A lot is happening in the paid advertising space. The cookieless future will affect paid advertising. And so will new privacy changes to iOS 14.5 and iPadOS 14.5 that roll…

Written by David Gray

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eCommerce Promotion Ideas to Recharge Your Sales

50% of participants in Finch’s Recharge Your Approach to eCommerce Promotions webinar were only ok or dissatisfied with their promotions. That leaves room for new eCommerce promotion ideas. And as…

Written by Verena Stoker

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How to Use Buyer Psychology in eCommerce Promotions

For eCommerce companies, having an effective promotions approach is a way to increase sales. And a way to pull off more effective promotions is to understand the psychology of buyers’…

Written by Verena Stoker

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What a Cookieless Future Means to Paid Advertising

If you’re a digital marketer, you may have felt like the world was ending when you learned that Google will stop supporting third-party cookies in Chrome by 2022, and won’t…

Written by Ian Feik

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Take Action If Using Mailchimp in Europe

If you’re based in Europe and use Mailchimp for connecting with your eCommerce customers, take note. The Bavarian State Office for Data Protection Supervision (BayLDA) prohibited a company based in…

Written by Felix Gebhard

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How to Increase eCommerce Sales and Beat Your Competition

With added growth, comes added competition. And the recent growth in online shopping means companies need to increase eCommerce sales and stay competitive. The Growing eCommerce Market USD 4.27 trillion…

Written by Kelly McNulty

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Finch Client Success Managers — The People Behind Finch Strategic Services

Finch prides itself in being “the people and the platform for scalable eCommerce success.” The people part of that is a critical part of the mix. The Finch Customer Success…

Written by Karoliina Heinonen

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A Unique Amazon Sales Strategy — Be a Vendor and a Seller

Almost every company that sells on Amazon starts out as an Amazon Seller. Some Sellers (and even a very few other companies) are then invited to become an Amazon Vendor.…

Written by Jeremiah Haas

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