SEO and SEM: Get Your Page FIRST on the SERPS!

How Combining SEO and SEM Delivers the Strongest Outcomes It’s no secret that Finch is a marketing technology platform and many of our customers focus on driving their presence in…

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7 Reasons You Need a Paid Media Automation Platform

Digital marketers face daunting challenges. You’re expected to exceed all goals and expectations–whether you’re in-house or a PPC ninja at an agency. But there seems to be a common problem…

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The Secret Behind Successful Keyword Expansion

One of the most important elements for growth and high productivity from your paid search account though is keyword expansion. We have a popular saying at Finch: “if you don’t…

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The Power of Branded Keyterms

  Quality Score We’d all like to know Google’s secret formula to quality score and showing up in preferred ad positions. While I unfortunately don’t possess knowledge on the entire…

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