Published:

Finch Wins Google’s Search Innovation Award 2017

Finch Gets First Place for Paid Search at North American Premier Partner Awards Salt Lake City, UTAH – August 8, 2017 Finch has won a major Google Premier Partners Award for Search…

Read More
Published:

Is Exact Match Dead?

This is bad, very bad, doomsday bad. Search Engine Land declared it the Death of Exact Match. Perhaps it’s not really that bad. It does mean that an exact match…

Read More
Published:

Impact of Attribution on Branded Terms

Why? Because it depends on the conversion model that you’ve selected. Using AdWords Last Click model, the last click in the click path gets 100% of the conversion: The problem…

Read More
Published:

4 Tips to Improve Adwords Quality Score for Big Rewards

So…how do you improve AdWords Quality Score? Create targeted and relevant ads. The click through rate (CTR) of your ads is believed to be the number one factor in determining…

Read More
Published:

Mind-Blowing Pay Per Click Bid Management

People think that they can try to estimate how much to bid for a keyword, because the keyword is tied to a product or service. Here’s the problem: A customer…

Read More
Published:

Logical Pay Per Click Bid Management

Occasionally we run across advertisers who insist on bidding for the top spot. We believe that Mr. Spock would find this practice highly illogical. Typically, top-spot bidding is driven by…

Read More