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More Than Just Reporting

Compare And Utilize Your Data Across Google, Microsoft And Amazon Advertising Heads-up: If you have only a single search or shopping campaign running (on any advertising platform) then this article…

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How to succeed in eCommerce with Finch’s Unique Insights Reportings

Especially in eCommerce, digital advertising is getting increasingly complex with numerous SKUs on multiple ad platforms. In this competitive environment it’s crucial to use data to drive decisions about products…

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Google’s Same-Meaning Close Variants Are Changing for Broad & Phrase Match Modifiers

  How Google’s Same-Meaning Close Variants Will Impact Your BMM and PM Strategies Last week, Google announced same-meaning close variants for both broad and phrase match modifiers. Nearly a year…

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Finch Wins Google’s Search Innovation Award 2017

Finch Gets First Place for Paid Search at North American Premier Partner Awards Salt Lake City, UTAH – August 8, 2017 Finch has won a major Google Premier Partners Award for Search…

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Is Exact Match Dead?

This is bad, very bad, doomsday bad. Search Engine Land declared it the Death of Exact Match. Perhaps it’s not really that bad. It does mean that an exact match…

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Impact of Attribution on Branded Terms

Why? Because it depends on the conversion model that you’ve selected. Using AdWords Last Click model, the last click in the click path gets 100% of the conversion: The problem…

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4 Tips to Improve Adwords Quality Score for Big Rewards

So…how do you improve AdWords Quality Score? Create targeted and relevant ads. The click through rate (CTR) of your ads is believed to be the number one factor in determining…

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Mind-Blowing Pay Per Click Bid Management

People think that they can try to estimate how much to bid for a keyword, because the keyword is tied to a product or service. Here’s the problem: A customer…

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Logical Pay Per Click Bid Management

Occasionally we run across advertisers who insist on bidding for the top spot. We believe that Mr. Spock would find this practice highly illogical. Typically, top-spot bidding is driven by…

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