Published:

The Programmatic Advertising Revolution

By now, you’ve heard the term “Programmatic Advertising,” but what does it really mean? According to study done by Google the market describes it most frequently as: Google defines programmatic advertising as:  …

Read More
Published:

The Programmatic Advertising Revolution

According to study done by Google the market describes it most frequently as: Google defines programmatic advertising as:   “The practice of using technology and audience insights to automatically buy…

Read More
Published:

The AdWords Holiday Performance Paradox

This is exactly what online retailers are doing with their AdWords sales. You have the products in the warehouse, you have the staff trained and prepared, you have done all…

Read More
Published:

5 Things you Must Know for Magento Stores and Programmatic Advertising

Let’s take a step back; what is it that every Magento store owner wants?  Sales, more Sales, and lots more Sales!  I have not yet spoken with a Magento store…

Read More
Published:

Finch and Programmatic Advertising Boosting Google Shopping Campaigns

I’ll use an example of a merchant with 5,000 products in their catalog.  Each of these has different selling prices ($10 – $2,500) and a range of margins (3% –…

Read More
Published:

Optimizing for Revenue

The assumption for this model to be effective is: Each product has the same profit margin. Here is an example. A company is selling electronics on their website and their objective…

Read More
Published:

Optimizing AdWords for Business Value – Conversions for eCommerce companies

The assumptions for this model is that every conversion is worth the same, including: Cost per Conversion Value per Conversion CPA is effective for businesses that generate leads which are…

Read More
Published:

4 Reasons the CPA Model is Stalling Your eCommerce AdWords Performance

1. CPA takes your eye off the ball As an eCommerce business, AdWords is a channel for you to sell your products and generate revenue or profit. When you measure…

Read More
Published:

The Golden Trail of Google AdWords Advertising

Finch divides the Google AdWords market into two segments: Those that can measure financial returns (CPV or CPP, i.e. do transactions) Those that cannot measure financial returns (CPA, i.e. collect…

Read More
Published:

Bidding Engines vs. Traditional Search Agencies: A Story About Client Development

The first thing we did was to start automating everything that could be automated easily to avoid being dependent on people for non-creative and repetitive tasks. We automated a lot…

Read More