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“It’s now free to sell on Google” – or is it?

The Google Shopping blog posted this article today with a dramatic title saying “It’s now free to sell on Google”.  Does this mean that Google Shopping is now free? Not…

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Learning from Darwin’s finches in Times of Crisis

It was just over six weeks ago I was in Japan and the first COVID-19 cases had begun to surface. I was there to speak at the annual customer conference…

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Key Takeaways and Impressions from the FINCH Partner Summit 2019

Event Recap This year we invited our clients from all over Europe to Dublin to attend our the Annual FINCH Summit. Over the course of two days, we celebrated customer…

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Fire Your Digital Marketing Agency: Knowing When to Do It

A Step-By-Step Checklist to Help You Fire Your Digital Marketing Agency  It’s amazing how many of our customers have worked with top digital marketing agencies. It’s more amazing that they…

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Why Multi-Channel Automation Is More Important Than Multi-Channel Attribution

Multi-channel optimization is both great and limiting. For instance, if you optimize your paid search, display, and paid social, you’ll see results. Especially if you hire an expert team of…

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Dynamic Search Term Insertion: Expectations vs Reality

Dynamic Search Term Insertion (DSTI) is an automated feature of the Finch platform. Not to be confused with Dynamic Keyword Insertion: a Google Ads feature that updates ad text. What…

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Single Keyword Ad Groups Should Be the Focus of Your Paid Media Strategy

Single Keyword Ad Groups (or SKAGs, as well call them) offer that level of insight. SKAGs give marketers the ability to adjust campaign structure at the keyword level. This leads…

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Automation: The Key to Paid Media Success

When we met in person to review her company’s paid media program, the problem was clear: They were using a low-tech strategy to compete in a high-tech market. The digital…

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Technology Is About To Fix The Broken Paid Search Industry For Advertisers

This problem exists because it is a very complex industry that requires people with specific industry knowledge and solid technology.  There are also very low barriers to entry; anyone can…

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The Benefit of Single Keyword/PLA Ad Groups

The ad group level provides the most accurate and granular way of isolating variables such as match type, PLAs, and bid modifiers: device, audience, location, etc.  When combining all these…

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