About Us

We’ve invented the platform that simplifies paid media.
We want our partners' businesses to evolve.


We exist because paid media is complex.

In digital marketing, complexity is as common as it is in nature.
So why call our company FINCH? It’s all about adaptability.

When Charles Darwin introduced his theory of Natural Selection, the Galapagos Finches were at the core of his studies. In particular, Darwin was most drawn to the FINCH due to its evolutionary prowess. Darwin determined that Finches are the most adaptive species on the planet.

The way our platform manages and automates online advertising campaigns follows the same principles observed by Darwin. Strong areas are allocated more resources to become even stronger over time, while the weak parts fade out. Additionally, if one is to survive the trials and tribulations of digital marketing, one can only succeed with adaptability.

Adapt With FINCH

Daily updates, actionable data, optimized execution, unprecedented scale.


The FINCH leadership team consists of a dynamic blend of international authorities on paid media, seasoned business professionals, digital marketing experts, and technological masterminds.

Bjorn Espenes

Co-Founder & CEO

Bjorn has spent his career founding multiple marketing technology companies with a focus on online sales. Alongside his business partner, Eric, Bjorn saw an opportunity to automate the majority of manual tasks in paid media. Together, they built the Finch platform. As a natural leader, Bjorn’s business receives the praise it deserves. His motivation comes from building stellar SaaS products that retain happy customers. Nothing makes him happier than traveling with his family, enjoying great cuisine and fine wine—nothing except a fresh coat of powder on the mountains of Park City, UT.

Eric Maas

Co-Founder & CTO

Eric Maas has been a tech and SaaS guru throughout his entire life, having learned to code at the age of seven. Eric has always been more interested in what is possible with computers, rather than what exists. After meeting Bjorn in Park City, UT (in the 90s), Eric realized that technological entrepreneurship would be his future. A self-proclaimed “Pre-Brady Pats fan,” Eric loves watching his team dominate Super Bowls. He spends his time out of the office running up and down the California coast, where he resides with his wife.

Jason Lowry


Jason has over twenty years of tech experience doing web development, building databases, and programming software systems. He enjoys leading great teams to build and market stellar technological products. He’s spent the majority of his career alongside Eric and Bjorn—both at Finch and at their previous company. In his spare time, he loves spending time skiing and mountain biking with his family and dog, Finn. Sometimes you can catch him playing live guitar in his bluegrass group.

Joe Kendrick


With 15 years of finance and accounting expertise, Joe comes to Finch excited to help lead the company into its bright future. Joe has built many companies from the ground up and helped secure viable solutions for cash flow and revenue. A natural predictive analytics expert, Joe has years of experience building reliable systems to guide important decisions. Outside of Finch, he loves spending time outdoors with his family—and avoiding flying insects at all costs.

Tomas Ratto


Tomas has over fifteen years’ experience leading marketing teams to deliver successful campaigns. He’s managed teams responsible for marketing Simon and Garfunkel, Coca-Cola, the Utah Jazz, and American Express. Before Finch, Tomas served as one of the leading project managers at Instructure—from the company’s inception as a start-up, all the way through receiving IPO status. As a native Argentine, Tomas loves all things soccer—he, Viggo, and The Pope all cheer on San Lorenzo for life. Outside of work, he’s a proud husband, father, and live music fanatic—often traveling to see musical acts across the country.

Michelle Roberts

VP of Key Accounts, US/APAC

Michelle has driven client success for the last decade of her career. She came to Finch because of the enthusiastic, motivating leadership and company culture. Starting as a Director, Michelle became the VP of Client Success after growing her team. She excels in developing key revenue growth strategies for enterprise clients, oftentimes doubling (or tripling) their business. Outside of the office, she enjoys long distance running and driving Subaru factory rally cars at top speed.

Karoliina Heinonen

VP of Client Success, EMEA

As a certified ICF Career Coach, Karoliina has years of experience excelling with team building and account management. She also led Finland’s top Google-certified partners to massive success, managing hundreds of millions of campaign dollars. Karoliina wanted to join Finch because of its integrity and commitment to personal and professional growth. Outside of the office, she spends her time riding horses up and down the west coast of Ireland’s famous beaches.

The latest updates from your friends at FINCH

Check Out Our Blog
Read All Blogs

Bjorn Espenes

FINCH Co-Founder. I build stellar SaaS products that retain happy customers.

Dynamic Search Term Insertion: Expectations vs Reality

Dynamic Search Term Insertion (DSTI) is an automated feature of the Finch platform. Not to be confused with Dynamic Keyword Insertion: a Google Ads feature that updates ad text. What…

Read More

Daily updates, actionable data, optimized execution, unprecedented scale.

Google's Search Innovation Award 2017

Bing Elite Award 2018

Google's Best Shopping Performance Award 2016

Best companies to work for

True job satisfaction comes from personal and company growth, achieving goals, and working as a team.


Join FINCH Across the Globe

We look for the best and brightest. But we also look for talent that wants to grow and excel. We believe in building careers, not offering jobs. We like to hire interesting people who are passionate and devoted to their lives outside of work. Why? Because we know they’ll bring that same passion about what they do to FINCH. We like to hire individuals who re-invent their job descriptions. We know our employees don’t live boring lives; we don’t want their contributions to the organization to be either.

Our culture is simple. We believe in working hard and making every day count. Just like our technology, we’re looking for people who are adaptive. We empower our employees to balance their office contributions and personal lives. We offer flexible scheduling and open PTO, with a culture and that makes good on its promises. Why? Because we firmly believe that employees who have the freedom to balance their lives are far more productive than those who do not.

If our employees come in each day refreshed and inspired, then they’ll help us continue to evolve in the paid media field.


We hire interesting people who are passionate and devoted to their lives outside of work. Why? Because we know they’ll bring the same passion to what they do at FINCH. We like to hire folks who re-invent their job titles. We know you don’t live a boring life; we don’t your contributions to our organization to be either.

Talent & Fit

We look for the best and brightest. But we also look for talent that wants to grow and excel at what they already do. We believe in building careers, not offering jobs.

Work/Life Balance

Employees who have the freedom to balance their lives are far more productive than those who do not. It’s not just something we believe, it’s something we live by. Some of our team works remotely, some take advantage of our flex scheduling and PTO. Whatever allows you to accomplish incredible work.


Curious how FINCH will change your game?