About Us

Finch invented the platform that makes digital marketers more efficient.
We want our partners' businesses to evolve.

FINCH Story

We’re ruthlessly-focused on enabling businesses to achieve growth and scale through digital marketing best practices and our proprietary technology.

In digital marketing, complexity is as common as it is in nature.
So why call our company FINCH? It’s all about adaptability.

When Charles Darwin introduced his theory of Natural Selection, the Galapagos Finches were at the core of his studies. In particular, Darwin was most drawn to the FINCH due to its evolutionary prowess. Darwin determined that Finches are the most adaptive species on the planet.

The Finch technology platform manages and automates online advertising campaigns follows the same principles observed by Darwin. Strong areas are allocated more resources to become even stronger over time, while the weak parts fade out. Additionally, if one is to survive the trials and tribulations of digital marketing, one can only succeed with adaptability.

Adapt With FINCH technology platform

Daily updates, actionable data, optimized execution, unprecedented scale.

Leadership

The FINCH leadership team consists of a dynamic blend of international authorities on paid media, seasoned business professionals, digital marketing experts, and technological masterminds.

Bjorn Espenes

Cofounder and CEO

Bjorn is motivated by creating innovative SaaS products that keep customers happy and lets them be more efficient. That motivation led him to found several marketing technology companies that focus on online sales. When founding Finch with his business partner, Eric, Bjorn saw an opportunity to automate and optimize the majority of daily mundane manual tasks done by paid media professionals. Together, he and Eric built the Finch paid advertising management approach that combines the innovative Finch Advertising Management Platform with human expertise. Bjorn is a natural leader, which is why Finch received a Utah Business Best Companies to Work for award for four straight years. Outside of work, the only thing that makes Bjorn happier than traveling with his family or enjoying great cuisine and fine wine is a fresh coat of powder on the mountains around Park City, Utah.

Eric Maas

Co-Founder & CTO

Eric starting coding at the age of seven and has been a tech and SaaS guru ever since. He’s more interested in what’s possible with computers and technology than what’s already been done. And after meeting Bjorn in Park City, Utah in the 90s, Eric realized that technological entrepreneurship was his future. Today, he’s the force behind Finch’s unique technology platform. Outside of the office, Eric is a self-proclaimed “pre-Brady Pats (New England Patriots) fan” and loves watching his team dominate games. Eric and his wife live on the California, US, coast. And when not glued to a game, Eric can be found running on the shore.

Jason Lowry

CPO

Jason has more than 20 years of technology experience that spans web development, building databases, and programming software solutions. He’s led many teams to build and market innovative technological products. And he’s spent the majority of his career alongside Eric and Bjorn—both at Finch and at the company they previously ran together. At Finch, Jason shepherded the Finch Platform to become what it is today and continues to drive it as it keeps pace with the rapidly changing paid advertising world. In his spare time, Jason’s outdoors in the hills of Utah skiing and mountain biking with his family and dog, Finn, or playing guitar in bluegrass jam sessions with friends.

Joe Kendrick

CFO

Joe is a natural predictive analytics expert with many years of experience building reliable systems to guide important business decisions. He’s built companies from the ground up, securing viable solutions for the companies’ cash flow and revenue needs. Joe joined Finch with more than 15 years of finance and accounting expertise to help lead the company into a bright future. And that’s exactly what he’s doing. Outside of Finch, Joe thrives when spending time in Utah’s beautiful scenic outdoors with his family, but only when he can avoid flying insects at all costs.

Devrin Carlson-Smith

COO

Devrin has been building businesses for more than 25 years. Not just any businesses though, those at the leading-edge of emerging technologies — like Finch. He’s an expert in reshaping and disrupting traditional industries, including media, advertising, real estate, and sports. He even helped reshape the International Space Station (ISS) while working at Microsoft. Before coming to Utah, Devrin spent 15 years in Manhattan and while he currently lives in Park City, Utah, he considers Sydney, Australia, home. When he’s not creating growth strategies for clients, you can find Devrin outside exploring mountain, ocean, or desert landscapes with his family and their golden retriever or his colleagues.

Karoliina Heinonen

VP of Client Success

Karoliina has years of experience building teams and managing accounts. She’s also a certified International Coaching Federation (ICF) career coach. In a previous role, Kaaroliina led Finland’s top Google-certified partners in managing hundreds of millions of campaign dollars. Karoliina joined Finch because of its integrity and commitment to personal and professional growth. She drives Finch’s worldwide team of customer success managers in managing more than 1B USD in revenue annually. Outside of the office, Karoliina spends her time riding horses up and down the beaches of Ireland’s west coast.

Timo Bernsmann

VP Marketing

Timo eats, sleeps, and breaths digital marketing for eCommerce. He started by studying eCommerce during college. And ever since, he’s been at home in the digital marketing arena. He also continually adds to his expertise — both at Finch and outside of Finch.
Timo started with Finch in 2014 as a reseller. Since, he’s been a key contributor in different roles, including his current role overseeing Finch’s global marketing efforts.
When not at Finch, Timo regularly gives keynotes on digital topics for OMR and other venues. He’s the ultimate networker and always looks forward to an exciting exchange of ideas or pizza recipes. If you can’t find him online, he’s in the kitchen perfecting his next pizza.

The latest updates from your friends at FINCH

Check Out Our Latest News
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Finch Awarded as G2 High Performer in Search Advertising Software Category for Winter and Spring 2021

G2 calls itself the world’s largest technology marketplace. It’s a platform where businesses can find, review, and manage software and technology solutions. Most importantly, its unbiased reviews from real customers…

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Finch Becomes a Badged Facebook Business Partner

Finch has been invited to become a Preferred Agency Partner in the Facebook Business Partners program (formerly the Facebook Marketing Partners program). Facebook Business Partners are companies recognized for their…

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Employees Vote Finch a Utah Business Best Company to Work for in 2020

For the fourth straight year, Finch employees voted and earned Finch recognition as one of Utah Business’s Best Companies to Work for. The annual awards presented by Utah Business recognize…

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Daily updates, actionable data, optimized execution, unprecedented scale.

Google Premier Partner Awards 2019 Growing Business Online Finalist for the Americas Region

Microsoft Ads
Elite Channel Partner 2019

Google Premier Partner Awards 2019 Display Advertising Finalist for EMEA

Best Companies to Work for 2017, 2018, 2019, and 2020

True job satisfaction comes from personal and company growth, achieving goals, and working as a team.

Finch Careers

Join Finch Across the Globe

We look for the best and brightest. But we also look for talent that wants to grow and excel. We believe in building careers, not offering jobs. We like to hire interesting people who are passionate and devoted to their lives outside of work. Why? Because we know they’ll bring that same passion about what they do to at Finch. We like to hire individuals who reinvent their job descriptions. We know our employees don’t live boring lives; we don’t want their careers to be either.

Our culture is simple. We believe in working hard and making every day count. Just like our technology, we’re looking for people who are adaptive. We empower our employees to balance their office contributions and personal lives. We offer flexible scheduling and open PTO, with a culture and that makes good on its promises. Why? Because we firmly believe that employees who have the freedom to balance their lives are far more productive than those who do not.

If our employees come in each day refreshed and inspired, then they’ll help us continue to evolve in the paid media field.

Passion

We hire interesting people who are passionate and devoted to their lives outside of work. Why? Because we know they’ll bring the same passion to what they do at Finch. We like to hire folks who re-invent their job titles. We know you don’t live a boring life; we don’t want your contributions to our organization to be either.

Talent & Fit

We look for the best and brightest. But we also look for talent that wants to grow and excel at what they already do. We believe in building careers, not offering jobs.

Work/Life Balance

Employees who have the freedom to balance their lives are far more productive than those who do not. It’s not just something we believe, it’s something we live by. Some of our team works remotely, some take advantage of our flex scheduling and PTO. Whatever allows you to accomplish incredible work.