Finch Launches Denmark Office With Impressive Customer List, Offers Free Audit

COPENHAGEN, DENMARK--(Marketwire - Feb 23, 2012) - Finch™, an automated online advertising platform that helps companies achieve more revenue and leads, announced today its international clients are seeing a 111 percent average boost in online advertising performance. By increasing online advertising revenue or leads to some of the top brands in Denmark, Finch has proven that its unique automated approach to managing Google AdWords online advertising campaigns is working. A free online advertising audit is available for companies interested in learning more.

Finch Automation Delivers Top Google AdWords Performance
Finch works with businesses that use Google AdWords for online advertising. Using a proprietary automation system, Finch outperforms manual efforts or other online bidding tools to deliver more advertising clicks, or conversions, and at lower costs.

Some Finch Danish Customers Include:

• Aarstiderne
• Su Misura
• Ofir.dk
• iPhone Gadgets

Customer Quote

"Finch is indispensable as a management tool of our AdWords campaigns. Besides a significant net saving of 25% and an increase in conversions by 61%, working with Finch frees up valuable man-hours so we can focus on other important areas of our business. I admit my initial skepticism turned to enthusiasm. I encourage companies to take advantage of the free Finch audit report."

-- Soren Hansen Rokkjer, Ofir Marketing

Nothing New to Learn or Do, No Contract
Finch is easy to work with. A free audit is available to any company to demonstrate the changes Finch would make to a real Google AdWords campaign to deliver better results, at a lower cost. There is no software to download with Finch's Cloud-based Software as a Service business model. Finally, there is no contract and no up-front fees, as customers pay per performance of online advertising efforts.

Finch Quote
"Finch achieves great results because we approach online advertising differently than any other method. Instead of focusing on manual adjustments based on emotions and opinions, we remove the guess-work to delivering superior performance. Finch leverages the experience we've gained since 2000 in building online optimization software with Google and other online portals to deliver amazing results."

-- Bjorn Espenes, Finch Founder and CEO

About Finch

Finch™ is an automated online advertising platform that helps companies achieve more revenue, and more leads. Finch customers average more than a 100 percent boost in online advertising performance over previous advertising campaigns because Finch's unique approach and automated solution outperforms manual efforts and other bidding tools. The company is focused on being easy to work with by not requiring a contract, no software to download, as well as having nothing new to learn or to do for the end-user. Finch offers any business a free online advertising audit to prove it can deliver better performance. Visit www.finch.com for more information.

Copyright © 2009-2012. Finch, LLC. All Rights Reserved. All other trademarks and copyrights are property of their respective owners.

Contact Information

CONTACT

Brad Rutledge
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+1-801-824-6218

Bjorn Herbst
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+45-72-40-62-70

FOR IMMEDIATE RELEASE:

Finch announces opportunities in Europe and Asia

Nice, France - October 8, 2011 – Finch, the evolutionary pay-per-click bid management system, is seeking entrepreneurial individuals with proven sales and online marketing experience.

Finch is a fully automated PPC system that uses past conversion data to optimize bid spending – on average increasing conversions by 67% while decreasing costs by 58%. Finch sells its products in international markets through a team of country managers.

“Finch provides a total package for someone with entrepreneurial spirit and a technical background to launch a business to develop a market with support from experienced entrepreneurs and a proven product,” says Denmark-based country manager Bjørn Herbst. “Finch has a great product and a support team in place to help me be successful.”

There are no startup costs involved in becoming a Finch Managing Director in a country; however, Finch is extremely selective – looking only for top individuals who have the sales and technical skills to succeed.

“The compensation is very attractive in a SaaS model, because the revenue is recurring and building,” says Finch co-founder Bjorn Espenes. “We’re looking for individuals who are interested in a huge opportunity and can deliver results.”

About two years ago, fresh out of being CEO/founder of venture backed company that built one of the first SaaS ecommerce platforms, I saw a market opportunity I wanted to pursue with the CTO co-founder of my last company, Eric Maas.

I had tried to work with and partner with many SEM companies to help us and our merchants manage their paid search (Google AdWords) in an easy, transparent, and predictable way with really bad results. As I started talking with other companies using paid search I realized it is a universal problem, and the chase to discover and solve the root cause of the problem started.

To make a long story short, our findings were simple: paid search has a creative (ad copy and landing pages) side to it, and it has a quantitative side (campaign structure/data model, and calculating how much to pay for the next click). Very different disciplines, but you absolutely need both. The saying “If all you have is a hammer, the world looks like a nail” was very fitting as we did the competitive analysis; it seemed the vast majority applied creative approaches and manual labor to solve both sides. That was our opportunity; our strength was on the quantitative side.

In an industry with a bad rap for client turnover (churn), upfront fees consummate with the size of the up front promises, two month on ramping, monthly minimum payments and two year contracts, the client took all the risk for a value proposition to make things more efficient? What if we could build an application that would instantly automate campaign performance for a client without needing the client to do any work, make it fully transparent, and purely performance based?

We did, and that is what Finch offers today to over 200 happy clients and counting!

Read the full Finch story...