The Finch representative who helped you enter into your Finch agreement is your first point of contact. There is a global team available to support your account depending on your needs.
You do! If you decide to stop using Finch, you can keep the campaigns that we have set up. However, the campaigns are unlikely to keep performing over time if the Finch software is disconnected.
Similar Image Ads and Text Ads should be placed in separate AdGroups within the same campaign.
Text Ads and Image Ads compete with each other on placement. This means that it is best to put Image Ads into existing campaigns so that we can control the bidding on each for the most optimal outcome. And since Image Ads typically require higher bids, they should be in separate AdGroups within the campaign. (Image Ads often have a higher CTR and conversion rate, so their higher bidding costs even out.)
If you are adding Image Ads to a campaign that has only Text Ads, here are some helpful steps to follow:
Note that for an Image Ad, it is best to have one of each format, because placements will sometimes accept only certain formats.
When you see an ad for your business, and you see something on the ad that does not look familiar in the ad copy or extensions, an affiliate might be bidding on your domain and taking some of your clicks.
Follow these steps to find out if this is the case:
1. Navigate to the ad that you find suspicious by searching at Google using keywords found in your AdWords campaigns.
2. Right click a link in the ad, and select to copy the link. (Depending on your browser, when you right click you might see “Copy link,” “Copy link address,” or “Copy link location.”)
3. Paste the link that you just copied into a file so that you can read it.
4. Near the end of the link, look for the “adurl” parameter and pay attention to its value, which is the URL that the ad will redirect to from Google when clicked on.
If you see that the URL does not point to your website, and is not found in any of your AdWords campaigns or in any of your AdWords accounts, you know that an affiliate is taking your clicks. Usually you can determine which affiliate it is by looking at the domain in the URL.
Tell the affiliate to stop bidding on your business terms, because they are taking your low cost clicks and conversions, making the clicks more costly for you while diverting a substantial part of the branded/trademark traffic through their links.
Note that you must right click on the ad and copy the link. If you just click on the ad as normal, it will redirect you to the affiliate and then immediately to your website, so you will not be able to see the affiliate URL this way.
See more on this topic.
One-per-click means that Google will only register one conversion per click on an Ad. This works great when there is only value in having one unique conversion per customer (i.e. a lead for a software client only has value the first time the form is filled out).
Many-per-Click means that conversions are recorded multiple times from the same customer after the first click. This is always the way to record conversions for an eCommerce client, because the only way to trigger the conversion tracking script is by completing the shopping cart (meaning the client is making money for every conversion, and it should be tied to the initial ad spend).
Google's reporting matches up the cost of a click with the resulting conversions to the same day as the cost of the click. Google keeps track of this by issuing a 30-day cookie that helps record any conversion resulting over the 30 days from the most recent click back to the day you paid for the initial click. Google does this in order to match up your cost with the leads/revenue so you can more easily measure ROI and cost effectiveness. When you are looking at Google reports that have data less than 30 days old, you need to know your lag history to be able to fully compare new performance data with older data.
Example: You spend $1 on a click on January 1st. The person clicking on your ad goes to your site but leaves after a few seconds. If that person comes back to your site in the next 30 days and converts (purchase, lead, or other action), it will be recorded as a conversion for January 1st. This is also the reason that Google data that is less than 30 days old keeps changing as lag conversions are recorded.
If you want to see your lag conversions (they are also shown in the Finch dashboard reports), log in to your Google AdWords account, go to Reporting, Conversions, Search Funnel, Time Lags, and select First Click.
Read more about lag conversions in Finch's white paper, How do time lags affect conversion tracking?
Clients often have a strong resistance to pay Google for their own brand names. “Why pay when I can get it for free via SEO” is a common question. There are many reasons you want to include your branded terms:
For more information on this topic, See this Search Engine Land case study that shows improvement with and loss without branded terms being purchased.
The short answer is no. Finch does not work with interest-based advertising, which allows a way for you to reach out to people who have previously visited your website. Finch looks only at the keywords that lead to conversions.
You can run your own remarketing in parallel with Finch managing your campaigns.
Read more about remarketing by Google AdWords.
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