Finch is both a process for creating highly effective PPC campaigns and an automated system that learns exactly how much a click is worth. By bidding exactly the right amount for keywords, conversions go up and costs per conversion go down.

The result is a fully automated method for managing PPC campaigns; one that continually optimizes campaigns based on current data.

With Finch there are:

• No startup costs
• No binding period
• No software installation
• No manual management required

Finch makes PPC management easy for you. It’s easy to sign up, we start managing your campaigns within 48 hours after you choose your fee structure, and you can sit back and relax while you watch your conversions grow.

With Finch, you no longer have to face the problems described below:

Predatory vendors

Many Paid Search Management firms insist on long-term contracts that guarantee their success, but not yours. They can take nearly 2 months to re-launch your campaigns. You see initial improvements, but your long-term success is flat — meanwhile you continue to pay until the contract ends.

Over and under bidding

You’re too busy to continuously research the cost of your keywords and manually adjust the bid amounts. So you enter what you think is a reasonable maximum Cost Per Click and let the campaign run.

Here’s the problem: by entering a ‘one-size-fits-all’ amount, you pay too much for some keywords impacting your profitability, and you pay too little for your best performing keywords so you are not competitive.

Unmanageable number of keywords or display placements

If you're too busy to manage 10-15 keywords manually — how is it possible to manage hundreds or thousands of keywords? The problem gets worse when you stop and consider that the proper amount to bid per keyword could change daily.

Daily maintenance

The amount that you bid for a keyword will change over time based on your competition, seasonality, world events, trends, etc. With a handful of keywords, you may be able to research and adjust bid amounts daily, but the problem becomes insurmountable very quickly.

Finch advantages

Finch restructures your campaigns and rebuilds them with an ultra-granular methodology using your conversion data to know exactly how much to bid per keyword. Finch’s fully-automated solution for bid management on average results in a 67% increase in conversions and a 58% decrease in conversion costs. Finch's fully automated software can research and update millions of keywords daily. Finch will also dynamically expand your keyword bank by leveraging actual search strings that result in conversions on your site.

Finch typically re-launches your campaigns within 48 business hours, and you see improvement within 2 weeks. Your campaigns continue to improve as Finch collects more data over time. You only pay as long as you're satisfied.

You don’t have to be a master at PPC, and you don’t have to sign a long-term contract; you just have to let Finch give you a complementary risk-free audit. We’ll show you exactly what we’re going to do, and why, before we do it. We’re 100% confident that we’ll reduce your costs more than enough to pay our monthly performance-based fee, and you’ll watch your conversions and revenue grow.

The Finch approach

To get started with Finch, we need to give you a complementary audit and walk you through our process. Press the big, green "Free Audit!" button or continue reading more about Finch's approach for profitable growth.