Finch never stops working: day and night Finch continues collecting data and adapting bids to the market as it changes. Finch continuously reviews your campaigns and improves your target objectives by optimizing performance and advertising spending. It is an infinite cycle of improvements. We can also add additional campaigns and accounts.

Consider the following example: You sell Nike shoes. Lebron James announces he loves them. Searches for "Nike" escalate, driving up conversion rates and competition for PPC. You don't adjust your bid based on improved performance, so you no longer get traffic. Finch rebids daily to make sure you still get placed.

Two weeks later Lebron sprains an ankle and announces he hates the shoes. Suddenly nobody wants the shoes, and the competition for PPC drops, but you don't adjust your bid because you react slowly and adjust manually to correct negative trends. Finch rebids daily to make sure you don't overpay or underpay, ensuring that you are more competitive and stay profitable while maximizing volume.

You only need to spend 10-15 minutes per week to run the account, independent of the size of your campaigns.

The results shown above illustrate how Finch campaigns continue to improve over time - although these results are better than average. The yellow line represents the date that the Finch campaigns launched. After an initial optimization period, the campaigns show increased clicks and conversions with decreased Cost per Conversion.

The ongoing enhancements continue indefinitely ensuring the best results possible. You can expect the following:

• Adjustments in order to maximize the volume towards the cost target
• Reviews after each performance adjustment
• Elasticity testing possible in qualified accounts (raising target bidding to accelerate volume)
• Dynamic keyword expansion for qualified accounts
• Finch may request that you increase your budget when we think it will maximize volume
• Include additional campaigns (when they reach 50 conversions)
• Add additional accounts (when approved)
• Finch will continue to find new ways to enhance our process and automated system to provide you with continuous improvements in performance. Just because we are working well doesn't mean we're standing still.